Senior Marketing Operations Manager

About Us 

At Office Ally, we’ve been revolutionizing healthcare administration since our inception. What started as a clearinghouse focused on simplifying insurance claims processing for healthcare providers has grown into a full-suite healthcare technology company. We offer a range of affordable, cloud-based solutions, from practice management to electronic health records (EHR), helping providers streamline their operations and reduce administrative burdens. With our freemium model, we provide free practice management software and cost-effective EHR solutions, allowing providers—whether solo practitioners or large groups—to focus on what matters most: patient care. 

At the core of our company are four key values that guide our mission and work: 

• Ownership: We take pride in our responsibilities, driving results and taking accountability for the success of our projects. 

• Empowerment: We believe in giving our team the autonomy and support to make decisions that lead to innovative solutions. 

• Innovation: We continuously seek new and better ways to improve healthcare administration, embracing creativity and forward-thinking technology. 

• Transparent Communication: Open, honest communication is at the heart of our collaborations—internally and with our clients—ensuring alignment and trust. 

About the Role 

We’re looking for a Marketing Operations Manager to join our team who will play a key role in driving Office Ally's marketing efficiency, automation, and data-driven decision making through strategic marketing technology management and process optimization. This role is ideal for someone passionate about developing and executing marketing operations strategies that enhance campaign effectiveness, improve lead management processes, and provide actionable insights to drive marketing ROI. You will be a crucial member of our marketing team, collaborating with marketing, sales, and IT teams to implement and optimize marketing automation platforms, manage data quality and governance, and create reporting frameworks that drive business growth.  

What You’ll Do 

• Lead Marketing Operations Strategy: Develop and execute comprehensive marketing operations strategies that align with company objectives and drive measurable results through marketing automation, lead management optimization, and integrated marketing technology stack management. 

• Manage Marketing Technology Platforms: Own and manage platforms from implementation to optimization, including marketing automation systems, CRM integration, lead scoring models, campaign tracking, and marketing analytics dashboards.  

• Partner with Marketing and Sales: Collaborate with marketing and sales teams to design and implement lead management processes, lead nurturing workflows, and marketing qualified lead (MQL) criteria that optimize conversion rates and accelerate pipeline velocity. 

• Build Scalable Infrastructure: Create and maintain marketing operations infrastructure including campaign templates, automated workflows, data cleansing processes, attribution models, and performance tracking systems that support marketing effectiveness and scalability.   

• Analyze Marketing Operations: Analyze marketing performance metrics and attribution data to optimize campaigns, identify growth opportunities, and provide actionable insights to leadership on marketing ROI, campaign effectiveness, and funnel performance.  

• Drive Cross-Functional Collaboration: Work closely with demand generation, product marketing, and sales operations teams to ensure seamless execution of integrated campaigns and consistent data flow across systems.  

• Maintain marketing data governance: Manage database hygiene, segmentation strategies, compliance protocols, and data quality assurance to maintain accurate customer information and ensure regulatory compliance. 

• Assess and Evaluate Vendors: Conduct marketing technology assessments and vendor evaluations to identify optimization opportunities, integration possibilities, and strategic technology investments that can enhance marketing capabilities and efficiency. 

• Create Impactful Content: Develop marketing operations documentation such as process guides, automation workflows, reporting templates, training materials, and best practice playbooks as needed. 

What You’ll Need 

• Education: Bachelor's degree within marketing, business administration or similar field, or 8+ years of related experience 

• Experience: 8+ years in Marketing Operations, Marketing Automation, CRM Management, or Marketing Analytics, with a strong track record in B2B technology, healthcare IT, or similar industries. Experience working with healthcare clearinghouses is a plus.   

• Tech-Savvy: Deep understanding of marketing automation tools, CRM systems, and marketing analytics tools. 

• Communication & Collaboration: Exceptional communication and interpersonal skills with the ability to work cross-functionally with product marketing, sales operations, revenue operations, and influence key stakeholders.   

• Analytical Mindset: Strong ability to analyze marketing performance metrics to drive decision-making and optimize effectiveness.  

• Project Management: Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment. 

Nice to Have 

• Certifications: Marketing automation platform certifications, marketing analytics certifications, CRM certifications, or PMP certifications.  

• Experience with Healthcare Partners: Experience working directly with healthcare partners and understanding the dynamics of the healthcare revenue cycle management market. 

The Perks 

• Flexible Work Options – Enjoy the freedom of remote work and flexible scheduling that fits your life. 

• Robust Health & Wellness Coverage – Access comprehensive medical, dental, and vision plans—plus supplemental insurance for added peace of mind. 

• Income Protection, On Us – We cover short- and long-term disability insurance to safeguard your income when it matters most. 

• 401(k) with Company Match – Invest in your future with up to a 6% employer match to your retirement contributions. 

• Career Growth & Learning – From professional certifications to skill-building programs, we invest in your continuous development. 

• Team-First Culture – Collaborate with passionate, driven teammates in an environment where your voice is heard and your contributions are valued. 

• Recharge with Generous PTO – Take time when you need it—we offer ample paid time off to support your well-being and work-life harmony. 

Why You’ll Love Working at Office Ally 

At Office Ally, your work has a direct impact on healthcare providers and their ability to deliver exceptional care. We’re driven by a mission to simplify healthcare administration, making it easier for providers to focus on what they do best—helping patients. As a Senior Marketing Operations Manager here, you’ll be at the heart of our efforts to deliver exceptional service and software solutions to our clients in the healthcare space.     

EEO Note 

Office Ally is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.