Communications Strategy Group (CSG®), a full-service intent marketing agency based in Denver, Colorado, is seeking a senior digital marketing director to drive the growth of the agency’s paid media team across its industries, including education, health & wellness, consumer, aerospace and renewable energy.
The ideal candidate combines a long history of deep in-platform knowledge with a sense of curiosity toward always being one step ahead of today’s ever-changing digital landscape, while also having a desire to shape the future of paid media at CSG.
While headquartered in Denver, Colorado, we invite candidates across the country to apply.
Roles and Responsibilities
The senior digital marketing director leads the agency’s digital direction across industries and client types (B2B, B2C and B2B2C). This role is responsible for media strategy, execution and outcomes across the agency’s client roster while also coaching and nurturing talent within CSG’s expanding Digital team.
To be successful, you’ll enthusiastically champion the value of paid media internally and with clients. You’ll serve as our industry expert for digital strategy, including CSG’s core ad platforms of Google, Meta and LinkedIn, and you’ll lead the charge on analytics and operations. Whether you’re planning a seven figure omnichannel strategy, tracking the buying journey across the full custom lifecycle or working with clients to ensure they remain up-to-date on the latest privacy regulations, the senior digital marketing director is continually elevating the agency’s digital capabilities.
Senior Digital Marketing Director:
- Owns the development, execution and oversight of all media strategies across the agency
- Serves as CSG’s source of knowledge for relevant channels and platforms, with an emphasis placed on CSG’s core platforms (Google Ads, Meta and LinkedIn) while still maintaining a depth of knowledge for secondary platforms (e.g., Pinterest)
- Develops and maintains strategic frameworks, quality control protocols and performance markers for the agency
- Regularly communicates with clients and internal stakeholders across multiple communications mediums (e.g., client calls, email, etc.)
- Understands measurement frameworks / approaches (e.g., MTA, MMM, incremental test, etc.) and understands how to best apply for clients based on budgets, goals, etc.
- Uses advanced methods analyze platform and client-supplied data to inform plans, create model-based performance projections, and develop post-flight and post-campaign reports
- Serves as the expert on website tagging and pixels, including non-ad platform tags/pixels (e.g., CMPs, CRMs, ecommerce, etc.)
- Maintains strong understanding of non-paid channels (earned, owned and shared) in order to provide holistic performance reporting
Qualifications:
- Minimum of 8 years of experience (agency experience required), including significant in-platform work in Google, Meta and LinkedIn
- Demonstrated direct management experience, including mentoring and team workload management
- Deep understanding of Google Marketing Platform offerings, as well as Google Cloud
- Proven track record of measuring and effectively communicating media success across all stages of customer journey, including multiple years of in-platform work with data integration tools like Funnel.io or Supermetrics
- Working knowledge of programming languages like SQL, Python and/or JavaScript
- Experience with APIs is a plus
- Ability to work confidently and independently in a fast-paced environment with an understanding of how to delegate and manage up as needed
- Accountability and a confident presence with keen problem-solving skills and a positive attitude
- Strong verbal and written communication skills
- Effective presentation skills, particularly related to media strategies and reporting
- Strong organizational and project management skills; experience working in a project management system (e.g., Asana, Basecamp, WorkFront, etc.) a plus
- A passion for finding creative solutions for clients’ problems, requests and opportunities
- Curiosity to learn and stay on top of industry and client vertical trends and best practices
Salary and benefits are competitive and commensurate with experience. CSG provides a generous benefits package that includes unlimited vacation, 401(k) match, paid and subsidized insurance, including medical, dental, and vision, recognition and rewards programs, subsidized gym membership, business casual environment, central Cherry Creek office location, monthly team lunches, and more.
To apply, please submit your resume. Cover letters are optional if you’d like to share more about your qualifications and interest in joining the CSG team.
About CSG
Communications Strategy Group (CSG®) is a strategic communications firm that solves organizational problems and activates opportunities for its clients. We blend the tenets of public relations and content marketing to deliver purpose-built solutions that connect and engage consumers at every step of the buyer’s journey. Headquartered in Denver, Colorado, CSG is home to passionate strategists and creators from a wide variety of technical disciplines and industry backgrounds.
With a deep bench of thoughtful, passionate team members, we pride ourselves on being true partners to our clients and coworkers, and we’re dedicated to crafting an inclusive and collaborative working environment that makes people look forward to Mondays.
A certified Great Place to Work, we offer extensive benefits to our full-time employees, as well as competitive salaries and hourly rates. CSG provides a competitive benefits package that includes great vacation benefits, 401(k) match, paid and subsidized insurance, including medical, dental, and vision, recognition and rewards programs, subsidized gym membership, business casual environment with remote and flexible work arrangements available, central Cherry Creek office location, monthly team lunches, and more.
To learn more about CSG, its philosophy, culture and work, visit wearecsg.com.
At CSG, we are committed to creating a diverse environment maintaining an inclusive culture, prioritizing cross functional collaboration, and emphasizing team member engagement. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
