Social Media Specialist

Imagine building a career where your ambitions fuel not just your growth, but the vibrancy and economic impact of an entire city. At the Philadelphia Convention & Visitors Bureau, we champion collaboration and creativity with a passion for representing everything Philadelphia has to offer. If you're ready to make a real difference by connecting visitors to unforgettable events and experiences while shaping the future of our city, we invite you to explore this opportunity with us.

We are currently searching for a Social Media Specialist to join our team. 

POSITION SUMMARY

The Social Media Specialist plays a key hands-on role in developing, capturing, and executing daily content across PHLCVB’s social media platforms. This position offers a highly creative and collaborative opportunity to contribute to platform content, live event coverage, short-form video, and digital storytelling, while also supporting digital operations, reporting, and department-wide projects.

The Social Media Specialist reports to the Social Media & Content Manager and works closely with the Director of Digital Content, agency partners, freelancers, and internal teams to support PHLCVB’s digital storytelling priorities that drive audience growth, brand engagement, meetings and conventions business, and global visibility.

PRIMARY DUTIES AND RESPONSIBILITIES

Platform Content Development & Execution

• Capture, develop, and edit short-form video, stories, reels, and platform-native social content optimized for multiple platforms.
• Support daily management, scheduling, and publishing of social media content across PHLCVB’s owned channels.
• Monitor and engage with audience conversations on social platforms, flagging key opportunities or concerns.
• Assist with live event coverage, on-location content capture, and behind-the-scenes storytelling during meetings, conventions, FAM tours, events, and partner activations.
• Assist in building out paid social campaigns, including platform setup, audience targeting, and creative deployment.

Digital Operations & Departmental Support

• Pull, organize, and prep social media analytics reports; support measurement efforts across campaigns and platforms.
• Assist with digital asset organization, file management, and content library maintenance.
• Help load, schedule, and monitor content across social platforms, CMS tools, and scheduling platforms (Sprout Social, Monday.com, etc.).
• Provide support for agency coordination, influencer partnerships, and vendor management logistics.
• Assist with department-wide special projects, activations, partner support, and Marcom event needs.

Creative Collaboration

• Work closely with the Social Media & Content Manager and Director of Digital Content to brainstorm creative ideas and develop timely, culturally relevant content opportunities.
• Partner with the design team and freelancers on visual asset development.
• Monitor emerging social media trends and recommend creative platform opportunities for engagement.

Education/Experience:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent experience).
• 3+ years managing social media platforms, content creation, or digital media.

Required Skills:

• Skilled in capturing and editing short-form video content for platforms such as Instagram, TikTok, YouTube Shorts, and Facebook Reels.
• Demonstrated ability to develop high-performing or viral social media posts, with an understanding of how to drive engagement and breakthrough content.
• Proficient with photography, video editing software, and mobile-based content creation tools.
• Familiarity with social media scheduling tools (Sprout Social), CMS platforms, project management tools (Monday.com), and paid social platforms such as Meta Ads Manager or LinkedIn Ads Manager preferred.
• Creative instincts with strong visual and storytelling skills.
• Highly organized with strong attention to detail, file management, and content organization.
• Analytical abilities to assist with platform reporting and performance tracking.
• Strong written communication skills with the ability to adapt messaging for platform voice.
• Positive, flexible, and collaborative team player who can assist across projects and take ownership of multiple tasks.
• Interest in tourism, events, and hospitality industry preferred.

The PHLCVB is an Equal Opportunity Employer. We respect and seek individuals of a diverse background and do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.