Data Director

Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, real-time analytics, and a commitment to innovation to deliver measurable results. As we continue to evolve our platform and product capabilities, data will be at the center of everything we do powering insights, personalization, and performance. 

The Opportunity 

We’re seeking a hands-on Data Director to lead and scale Site Impact’s growing data function (Large-Scale Audience Data, AI Audiences, Org buildout, Partnerships, etc). This role requires both vision and execution, with someone who can set strategy while staying deeply involved in the work. It is a roll-up-your-sleeves leadership position where you will contribute directly to building and optimizing our data systems and data product offerings. You will oversee all aspects of our data ecosystem, from architecture and analytics to governance and future partnerships, while establishing modern infrastructure, automating key data flows, and laying the foundation for scalable insights. You will build out a high-performing data team and foster a data-driven culture across the organization.

What You’ll Do 

• Shape and Execute the Data Strategy 
• Partner with the Chief Product Officer and executive leadership to define and deliver Site Impact’s data roadmap. 
• Identify short- and long-term priorities to increase the depth, breadth, accuracy, and freshness of our Audience Data. 
• Beyond optimizing the data that powers our flagship product, create additional data offerings (including AI Audiences). 
• Build and Optimize the Data Stack 
• Architect scalable data pipelines, storage, and reporting systems. 
• Improve existing infrastructure and reporting processes to increase reliability, speed, and usability. 
• Be a Hands-On Doer 
• Roll up your sleeves to write queries, validate data, and create dashboards or automation when needed. 
• Lead by example, balancing strategic thinking with tactical execution in a fast-paced environment. 
• Oversee Future Data Partnerships 
• Evaluate and manage relationships with external data providers or technology partners that complement our internal capabilities. 
• Ensure integration, quality, and governance align with Site Impact’s standards. 
• Deliver Insights and Intelligence 
• Develop automated reporting, dashboards, and KPIs that empower teams across Product, Finance, Sales, and Media Fulfillment. 
• Translate complex data into actionable insights that drive decision-making and business growth. 
• Build and Lead a Team 
• Mentor our current data resources and plan for future hires in data science, data engineering, etc. 
• Foster a culture of ownership, innovation, and continuous improvement. 

What You’ll Bring 

• 5+ years of experience in data science, data engineering, and analytics, including 3+ years in leadership or player-coach capacity. 
• Proven success building or scaling data functions within startup or small-company environments where resources are limited and impact is immediate. 
• Hands-on experience with: 
  • Google BigQuery, etc 
  • ETL/ELT pipelines and automation tools 
  • BI tools such as Power BI, Tableau, or Looker 
  • APIs, event-driven data flows, or identity resolution (a plus) 
  • AI Audiences (a big plus) 
• Strong understanding of data governance, security, and compliance frameworks. 
• Exceptional communication skills and able to translate complex concepts into clear business insights. 
• Entrepreneurial, execution-first mindset: thrives on building, iterating, and improving. 
• You take pride in working hard, tackling tough problems, and inspiring those around you to raise the bar. 

Why Join Site Impact 

• Lead and Scale Impact: Drive the company’s data strategy in a fast-growing, high-impact environment where your work directly shapes business performance. 
• Strategic and Hands-On: Combine high-level strategic influence with hands-on technical execution, a rare opportunity to both lead and build. 
• Executive Collaboration: Work closely with senior leadership to define how data powers value to our customers. 
• Competitive Compensation: Enjoy a strong base salary plus performance bonus opportunities. 
• Comprehensive Benefits: Medical, Dental, and Vision coverage, plus additional plans including Short-Term Disability, Long-Term Disability, and Life Insurance. 
• Work-Life Balance: Unlimited Paid Time Off, Paid Holidays, and a flexible hybrid work schedule. 
• Future-Focused: Retirement Savings Plan with company match. 
• Culture & Connection: Monthly employee events, awards, and recognition programs that celebrate great work. 
• Hybrid Work Environment - 3 days in office