Digital Marketing Manager

Our Company

At Raiz FCU, we share a passion for knowledge and a pursuit of growth. Grounded in our El Paso heritage as previously Teachers Federal Credit Union, since 1936 we are growing to help our community move into the future. We are inspired people, invested in you.  At Raiz, we guide our members to focus on what could be and help them get there. This new path inspires us to look ahead and the lead the way with passion.

Job Overview

This position reports to the VP of Marketing. The Digital Marketing Manager role requires someone passionate about digital marketing and branding. This role will manage the Digital Marketing Team, maintain the digital marketing strategic plan, and lead market expansion efforts that will utilize digital marketing strategies, protect the brand reputation in digital channels, and utilize digital marketing analytics to achieve organizational goals.

You will be an empowering mentor that will be:

• A trusted expert
• A natural communicator
• A champion for our members and the community
• A guide through the moments that matter the most to our members

Position Details:

Exempt (Salary)

12020 Rojas Dr., El Paso, Tx 79936

Pay Range:

$64,024.00-$96,036.00

Skills and Experience

• Bachelor’s degree in marketing or a related business field.
• Minimum of five (5) years of progressive experience in digital marketing positions.
• Minimum of three (3) years in a management or supervisory role.
• Knowledge of digital marketing tools, practices, data analytics, and strategies.
• Demonstrates strong leadership and interpersonal abilities.
• Creative digital marketing skills.
• Knowledge of financial products is preferred but not required.
• Strong project management skills.
• Must have good communication and interpersonal skills.
• Critical thinking and problem-solving skills.
• Detail-oriented and ability to multi-task.
• Knowledge of working with business partners and vendors to support digital marketing initiatives.
• Proficient in Microsoft Office and other web-based applications.
• Ability to create and present monthly reports.
• Strong computer and internet skills.

Role Description and Essential Duties

• Leads the development and implementation of digital marketing plans, strategies, and programs for Raiz.
• Manages the Digital Marketing Team and establishes goals. 
• Ensures that the Raiz's professional and brand reputation is maintained throughout all digital channels.
• Manages the launch of digital marketing campaigns and promotions as outlined in Raiz’s digital marketing plan.
• Develop and execute initiatives to drive account growth, product adoption, community engagement, and add value to the online community experience.
• Identify and analyze issues, patterns, and trends in member requests for products and services.
• Disseminate the analytics, ideas, and information to the appropriate management teams so they can utilize information accordingly.
• Monitors all digital marketing channels to ensure that all credit union marketing content is consistent and accurate.
• Leads team to oversee the SEM efforts of the credit union to maximize success.
• Communicates with various departments to provide accurate and updated information on digital marketing projects. 
• Provides continuous competitive analysis and recommendations on product promotions and development.
• Ensures digital services marketing functions are carried forward following established credit union procedures. Digital services include but are not limited to, digital video and display marketing, e-mail blasts, social media, website, intranet, and other channels.
• Tracks and manages digital marketing budget expenses.
• Conducts team performance appraisals and corrective measures as required.
• Leads any necessary market expansion efforts using effective digital marketing strategies.
• Complies with all Bank Secrecy Act (BSA) rules and regulations, in addition to Customer Identification Program (CIP). Attends required annual BSA training and required compliance training.
• Assist with all other duties as assigned or identified.