Strategic Marketing & Product Innovation Manager

Position Summary: Manages the design and production of planned marketing programs while supporting product innovation initiatives to fuel the company's growth goals. Reporting to the VP of Strategic Development, this role works as a key contributor on the commercial team, executing tactical marketing and product development activities that align with long-term strategic objectives. The Strategic Development department guides the organization toward long-term success by setting clear goals, analyzing market trends, and aligning resources for a cohesive, adaptive approach in a competitive landscape. Previous professional experience combined with natural passion for beauty, personal care, and therapeutics is essential to drive authentic and innovative initiatives.

Essential Duties & Responsibilities:

Marketing & Promotional Activities:

• Plan and execute promotional activities including print, social media, websites, trade shows, email/direct mail (CRM), and signage.
• Collaborate with the VP of Strategic Development, agencies, consultants, and internal teams to deliver a unified, omni-channel marketing message.
• Assist in the development, production, and distribution of promotional and collateral materials that support sales initiatives and overall company marketing efforts.
• Maintain the prospect/client database and manage ongoing communications to nurture leads and strengthen client relationships.
• Utilize basic design skills to help create visual communications for both internal and external purposes, ensuring consistency with brand guidelines.
• Help create sell sheets, company presentations, and internal documents designed to strengthen our brand aesthetic and support sales initiatives.

Product Innovation & Development Support:

• Work with Sales and Client Services to help define how new products fit into the overall product portfolio, considering product mix, lifecycles, and customer segments.
• Support market research efforts by gathering data on trends and innovations and assist in generating product concept ideas that align with the company's commitment to excellence in skin care, sun care, and therapeutic product innovation and manufacturing.
• Assist in designing and implementing annual customer surveys in partnership with Strategic Development, Sales, and Client Services to capture innovative needs and market requirements.
• Contribute to analyzing market research findings to support product strategy, positioning, pricing, and target cost of goods recommendations.
• Support ingredient research—including active component evaluations—to develop new product profiles with guidance from Marketing, Sales, RID, and Quality.
• Participate in cross-functional product planning meetings to help scope and schedule product launch concepts within a 12–18+ month development plan.
• Assist in managing focus groups and internal testing of product samples, and help create support materials (protocols, videos) for internal teams and customers.

Strategic and Commercial Integration:

• Support the commercial team’s efforts to advance the company's growth and market positioning by executing tasks assigned by senior leadership.
• Align tactical marketing and product development initiatives with the overarching strategic goals set by the Strategic Development department.
• Help monitor and report on the effectiveness of marketing campaigns and product launches, using data analytics to assist in optimizing strategies and ensuring alignment with long-term business objectives.
• Attend trade shows and conferences to gather market intelligence and provide regular updates on innovation, product performance, and new business opportunities.
• Propose creative ideas for tactical marketing strategies, PR initiatives, events, and digital challenges that support the company’s competitive advantage.
• Perform other duties as assigned.

Essential Skills and Qualifications:

• Excellent written and verbal communication skills, with a track record in creating engaging content and technical documents.
• Comprehensive understanding of both B2B and B2C marketing principles and proven expertise in B2B marketing and partnerships; experience in skin care, health care, or manufacturing.
• Bachelor’s degree (B.A.), industry certificate such as Fashion Institute of Technology (FIT), or equivalent minimum of 3 years of related experience.
• A natural passion for beauty, personal care, and therapeutics.
• Proficient in marketing technologies and digital tools, including Hubspot CRM, Canva, Adobe Suite (InDesign), and familiarity with website management platforms and digital advertising.
• Proficiency in Microsoft Office Suite and other essential digital collaboration tools.
• Strong project management abilities to effectively handle multiple initiatives in a dynamic environment.
• Basic design skills to support the development of compelling visual communications for internal and external audiences.
• Exceptional attention to detail, strong organizational skills, and the ability to manage complex information with clarity.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This position is primarily office-based with a moderate noise level, and occasional travel may be required to attend trade shows, conferences, and client meetings.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.