General Manager is the captain of the ship. The entire personality, attitude, culture, and resulting profitability of the dealership are established by the General Manager. This is a person that sets the tone. Because of this, it is critical that the General Manager conduct himself in the most professional manner possible. He must always be approachable by any employee, and there must never be any question about how he will react in any given situation. The General Manager must have a thorough understanding of all policies and procedures in the dealership, and must follow them and insist that those under his authority do the same. Quality, fair leadership and good judgment are critical traits for the General Manager to have. The entire dealership will only be as professional as the General Manager.
The General Manager must foster this attitude in the different departmental managers, coaching and maintaining this attitude in them, and ensuring it is passed down to everyone.
The successful G.M. will be very organized, very motivated, and will expect the best out of himself as well as those under his influence. He understands that his employees will work up to his expectations, and keeps those expectations high.
The following duties for the position listed shall include but not be limited to;
ESSENTIAL FUNCTIONS
- Creating the annual dealership sales forecasts by estimating total vehicle sales, gross and operating profits as well as expenses for the Sales Departments.
- Review traffic log daily with Sales Manager and compare to walk in log
- Ensure that prescribed sales process is being followed, and that each employee learns and understands the key sales fundamentals
- Maintaining adequate staffing and scheduling in all departments, Recruit, Hire, and Train
- Inspect Sales, Parts Associate and Service daily Checklist
- Oversee all operation in the Sales Department, Parts Department, Service Department and Administrative Office
- Ensure harmony and communication between all departments
- Achieve financial performance as outlined in the dealership budget
- Ensure implementation of all systems as outlined in job essentials and DWPs
- Responsible for important intangibles such as morale and customer satisfaction
- Back up all Department Managers when necessary
- Open and Close Facility when necessary
- Daily 4 corners walk around to develop rapport with team and inspect facility for proper maintenance and cleanliness
- Conduct regular Department Manager Meetings and Store Meetings when necessary, following prescribed meetings rules.. Always have a written agenda
- Hiring all management positions, completing performance evaluations regularly and developing short and long-term goals for each department manager (includes administrative, sales, parts, and service departments).
- Planning and developing short and long-term goals and objectives annually, and submitting time projections to corporate management for approval.
- Paying close attention to daily operations, recommending and creating improved courses of action where necessary.
- Providing dealership management with weekly reports on the financial condition of the dealership.
- Coordinating with the business/administrative office to ensure that records and analyses are correctly maintained.
- Creating a good working relationship with lending institutions and manufacturer personnel and maintaining these relationships.
- Overseeing and maintaining compensation plans for all employees.
- Creating cost-effective advertising programs and merchandising strategies for the dealership.
- Overseeing standards for displaying and merchandising vehicles as well as reviewing and initiating all promotions before they are finalized.
- Coordinating the appropriate supply of vehicles and ordering/acquiring vehicle inventory accordingly.
- Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained.
- Issuing all demonstration vehicles and ensuring that appropriate dealerships records are maintained.
- Forecasting goals and objectives for gross and net sales and key expenses on a monthly and annual basis and preparing an operating budget for the department.
- Hiring, training, motivating, counseling and monitoring the performance off all vehicle sales employees as well as processing commission sheets and monitoring payroll.
- Understanding, keeping abreast of and complying with federal, state, and local regulations that affect new-vehicle sales.
- Reviewing inventory daily to ensure the proper mix of stock for maximum turnover efficiency.
- Updating product applications, negotiating new product lines, and assisting in catalog development.
- Vehicle knowledge.
- Advertising & Coordinating website development with other departments.
- Ability to meet deadlines.
- Maintains the staff department to the needs of the dealership and customer.
- Have the ability and desire to keep current on trends and new products in the industry.
- Abide by all dealership policies pertaining to the department including general housekeeping.
- Follow company dress codes and be well groomed at all times.
- Any other specific duties deemed necessary for the overall success of the department and the dealership as a whole
NON-ESSENTIAL FUNCTIONS
- Strong background in the motorsports industry.
- Computer literacy.
- Prefer interest and experience in Motorsports industry.
- Knowledgeable in all the sales department areas.
