Job Purpose:
The Social Media Specialist will play a key role in creating engaging content, growing our online presence, and fostering community relationships. This role combines creativity with strategy, focusing on producing high-quality content such as social media reels, photography, and in-person live event social media posting.
The ideal candidate will bring fresh ideas, a passion for storytelling, and the ability to manage and enhance our online profiles across various platforms to drive growth and engagement.
Key Responsibilities:
Content Creation & Creativity:
- Develop and produce dynamic content, including short-form videos, reels, photography, and graphics, to captivate and grow our audience.
- Brainstorm and execute innovative ideas for social media campaigns and posts that align with the brand’s voice and goals.
- Maintain a consistent content calendar, ensuring timely, high-quality posts across all platforms.
Event Promotion & Live Content:
- Promote webinars and live workshops online to boost registration and attendance.
- Attend live company events in person (quarterly) to capture real-time content, including photography, live social media posting, and creating social media reels and video clips.
- Create compelling event recaps and highlights to share with our online community post-event.
- Collaborate with event teams to integrate social media into event promotions and coverage.
Community Management & Audience Growth:
- Engage with followers by responding to comments, messages, and inquiries in a professional and timely manner.
- Monitor social trends and interact with audiences to foster a vibrant and active online community.
- Implement strategies to attract and nurture prospects, building brand loyalty and trust.
Web & Profile Management:
- Oversee and manage all company profiles on review sites and other online platforms, ensuring they are up-to-date and reflect our brand accurately.
- Oversee and manage various thought-leader social media profiles within the company.
- Respond to comments, direct messages, feedback, and reviews professionally, enhancing the company’s online reputation.
Analytics & Optimization:
- Track and analyze social media performance metrics to assess the effectiveness of content and campaigns.
- Use data-driven insights to refine strategies, maximize engagement, and achieve growth targets.
- Prepare regular reports showcasing progress, engagement, and actionable recommendations.
- Use UTM tracking and the ability to analyze UTM data in Google Analytics and also in SalesForce to analyze the performance of social media campaigns.
Innovation & Tools:
- Extensive experience managing social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube.
- Experience with content management and analytics platforms including Sprout Social, Canva, Munch, and Google Analytics.
- Experience with social review applications (e.g. Trustpilot, Google Reviews, and Yelp) a plus.
Competencies
- Fluent in English (Written & Verbal): Strong command of the English language, with the ability to write, edit, and proofread compelling content that aligns with U.S. brand voice, tone, and cultural nuances.
- Social Media & Digital Communication Proficiency: Skilled in crafting engaging posts, captions, and responses for diverse audiences across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
- Audience Engagement & Community Management: Adept at responding to comments, messages, and customer inquiries professionally while maintaining a consistent and brand-aligned tone.
- Collaboration & Cross-Cultural Communication: Comfortable working with a remote U.S.-based team, adapting to time zone differences and communication styles.
Professional Attributes
- Integrity: Maintains ethical standards, ensures confidentiality, and aligns all social media practices with company policies.
- Accountability: Manages social media campaigns effectively, meets deadlines with minimal supervision, and takes ownership of outcomes.
- Customer Focus: Engages with followers and customers proactively, addressing their needs, feedback, and concerns while enhancing customer experience.
- Time Management & Organization: Balances multiple social media campaigns and tasks efficiently, using organizational tools to manage content schedules.
- Teamwork: Works collaboratively with marketing, design, and cross-functional teams to achieve social media and business objectives.
- Self-Motivation: Proactively seeks opportunities to innovate, improve social media strategies, and stay updated on emerging trends and best practices.
Qualifications
Required:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in social media management or digital marketing.
- Extensive experience managing social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube.
- Proficiency with social content management & design applications such as Sprout Social, Canva, and Munch.
- Excellent organizational and time management skills.
- Strong written and verbal communication skills, with an emphasis on audience engagement.
- Ability to work in a fast-paced environment with minimal supervision.
- Proficiency in social media management tools, content management systems (CMS), and marketing software.
Preferred:
- Experience in the financial services, legal, or real estate industries.
- Familiarity with marketing automation tools, analytics platforms, and CRM software.
- Experience with social review applications (e.g. Trustpilot, Google Reviews, and Yelp) a plus.
