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Community Foundation for Greater Atlanta
Managing Director, Marketing & Communications
POSITION: Full-time Exempt
DEPARTMENT: Marketing & Communications
REPORTS TO:Â Chief Executive Officer
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The Managing Director, Marketing & Communications (MD, MarComm) is CFGA’s senior brand and communications leader, accountable for reputation, narrative, and integrated campaigns that advance CFGA’s mission and revenue objectives across donors/advisors, nonprofits, civic partners, and internal audiences. The MD leads the strategy and day-to-day execution across paid, earned, shared, owned, and direct (PESOD) channels; steers media and crisis communications; and orchestrates internal communications so every colleague is informed, aligned, and on-message. This role manages a high-impact team (PR/storytelling, content, events, digital/email, and contractor bench) and owns planning, budgeting, measurement, and oversight of the function. Â
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Essential Functions of the Position:Â
Strategy, Planning & Oversight
- Own the multi-year MarComm strategy and annual plan that advances CFGA’s strategic plan and equity commitments; set measurable objectives, KPIs, and quarterly readouts for the senior leadership team and Board. Â
- Integrate MarComm strategy with Org-wide Operations Plan strategyÂ
- Lead integrated PESOD planning and audience research/insights to sharpen messaging, channel mix, and ROI; institutionalize testing/learning and analytics with IT/data partners. Â
- Establish brand governance (voice, visual, accessibility, editorial, approvals) across CFGA; coach internal brand ambassadors and deliver org-wide brand education. Â
Brand, Content & Campaigns
- Lead development and deployment of signature assets and campaigns: annual report, newsletters, web, social, media materials, philanthropy/advisor enablement, donor journeys, and thematic reports. Â
- Ensure a synchronized brand experience and consistent voice across departments and initiatives; coordinate cross-functional content calendars. Â
- Partner with Community/Programs and Philanthropy on recruitment/retention campaigns and community engagement; link events to storytelling and earned/social amplification. Â
Media Relations & Issues/CrisisÂ
- Serve as CFGA’s media lead: cultivate relationships, pitch narratives, manage press moments, and oversee spokesperson prep and executive visibility. Â
- Own crisis communications playbooks and response; align SLT and the Board on roles, positions, and after-action improvements. Â
Internal Communications Â
- Partner with the Chief Operating Officer (COO) to plan and execute internal communications that keep all staff informed, engaged, and aligned with CFGA’s brand, strategy, and culture.Â
- Provide content development, messaging support, and design oversight for internal communications led by the COO, ensuring consistency of tone and alignment with CFGA’s values.Â
- Collaborate with the COO and other executives to prepare materials, messaging, and visual assets for internal briefings, staff meetings, and organizational updates.Â
- Support the COO and senior leaders with communications for speeches, media interviews, donor/advisor meetings, and high-visibility presentations.Â
Measurement, Budget & Operations
- Build and run a rigorous measurement system (dashboards, KPIs, contribution to pipeline/revenue, media and digital analytics) and report progress quarterly. Â
- Own MarComm budget; oversee vendor/agency ecosystem (media buying, design, video, digital, printers, photographers). Â
- Ensure smooth business operations for the team (cadence, tools, workflows, metrics) and lead monthly team meetings. Â
Team Leadership
- Lead, develop, and retain a diverse, high-performing MarComm team; set goals, manage performance, and support career growth. Â
- Manage a flexible contractor bench for spikes and specialties (media, social, video, design). Â
Org-Wide Priorities Alignment
- Translate org-wide MarComm priorities into an executable roadmap (brand governance, integrated campaigns, executive comms, owned-channel modernization, measurement, and crisis readiness), with quarterly checkpoints to demonstrate impact. Â