Manager, Public Affairs - HYBRID

Title: Manager, Public Affairs

Classification: Exempt / Full-Time

Department: Executive / Public Affairs

Salary Range: $74,400.00 - $111,600.00

Reports To: Director, Public Affairs

About Brand USA

Brand USA is the nation’s destination marketing organization, dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information.

Established by the Travel Promotion Act in 2010, over the past decade, Brand USA, in collaboration with travel industry partners, has been responsible for attracting an additional 8.7 million visitors who spent nearly $29 billion in the United States, generating $63 billion in economic output, and sustaining nearly 37,000 jobs per year. Without any cost to taxpayers, these efforts have generated $8.3 billion in tax receipts and returned $20 to the U.S. economy for every dollar spent.

Job Summary

Manager, Public Affairs, supports Brand USA’s engagement with Congress and grassroots stakeholders. This role executes day-to-day outreach activities, drafts briefings, and supports the development of collateral materials, ensuring Congress and local influencers are informed and aligned with Brand USA’s mission.

Essential Functions

Legislative Relations

• Maintain regular communication with Hill staff, delivering regular updates and data.
• Monitor legislation, hearings, and policy developments relevant to Brand USA specifically and inbound tourism in general.
• Draft talking points, summaries, and background documents for engagements.

Grassroots Programming

• Execute programs in high-priority states and districts to amplify local awareness and support.
• Identify and develop state and municipal-level Brand USA champions.
• Gather testimonials and local stories to support federal messaging.

Collateral Development and Distribution

• Help produce and update state fact sheets, Brand USA 101 materials, and impact video content.
• Support the dissemination of consistent, state-relevant messaging to policymakers.

Event and Activation Support

• Assist in logistical preparation for Hill events, site visits, and related activations.
• Track meeting notes, outcomes, and follow-ups on a consistent basis.
• Reports to work on a regular basis and is available for occasional after-hours emergency calls and projects.

Additional Responsibilities

• May be asked to perform additional duties not listed in the job description as required by business needs.

Job Qualifications

• Bachelor’s degree in government and political science, communications, history, or a similar field, or equivalent work experience.
• Minimum 4 years of experience in government and political affairs, with knowledge of marketing, tourism, and the travel industry.
• Ability to execute goals and priorities in alignment with business objectives. 
• Ability to solve problems based on practice and precedent. 
• Ability to provide input on setting operating standards, procedures, and policies. 
• Excellent written and verbal communication skills.  
• Excellent interpersonal skills, ability to collaborate with colleagues, and work productively with a diverse team. 
• Fervent attention to detail and ability to manage multiple priorities. 
• A dedicated remote work area that is quiet enough for employees to concentrate is required. Must have homeowner’s or renter’s insurance and the ability to comply with company technology, safety, and health requirements. 
• Ability to travel on occasion as required to attend meetings and/or events. 
• Ability to frequently operate a computer and other office productivity machinery. 
• Ability to lift up to twenty (20) pounds. 
• Ability to perform the essential functions with or without a reasonable accommodation. 
• May require more than forty (40) hours per week to perform the essential duties of the position. 

Brand USA offers a comprehensive benefits package including:

Medical, Dental, and Vision: Three medical plan options (HMO, POS, PPO) through CareFirst, with varying coverage levels and out-of-pocket costs. Dental and vision plans are also offered.

Life and AD&D Insurance: Company-paid basic life and accidental death & dismemberment insurance (2x annual salary up to $200,000).

Short-Term and Long-Term Disability: Company-paid short-term and long-term disability insurance.

401(k) Retirement Plan: A 401(k) plan with employer matching contributions (100% of the first 3% of salary deferred, plus 50% of the next 2%, which means a total of 4% matching contribution when the participant defers 5%).

Flexible Spending Accounts (FSA): Options for pre-tax deductions for healthcare and dependent care expenses.

Transit and Parking Account: Pre-tax deduction option for transit and parking expenses.

Wellness Program: Access to a wellness and disease management program through Sharecare.

Employee Assistance Program (EAP): Access to resources for personal and work-related issues.

Voluntary Benefits: Options for additional life insurance, pet insurance, etc.

International Medical Coverage: Coverage for medical emergencies while traveling internationally on company business.

Schedule

Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based on position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.

Americans with Disabilities Act (ADA)

Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. ^[i]

Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin, or veteran status.