Social Media Manager

About ALife Hospitality Group:
ALife Hospitality Group is a dynamic, fast-paced, and trendsetting hospitality group based in Houston, known for its creative and unique restaurant concepts. With a focus on innovation, exceptional dining experiences, and community engagement, we’re a group of passionate creators constantly pushing the boundaries of what’s possible in the restaurant industry. Working with ALife Hospitality Group means being part of a team that thrives on creativity, bold ideas, and staying ahead of the curve. If you’re ready to immerse yourself in a vibrant environment where every day brings something new, you’ll fit right in!

Position Summary:
The Social Media Manager will be responsible for developing, implementing, and overseeing the social media strategy for ALife Hospitality Group, managing multiple social media platforms for our distinct restaurant concepts. This role will focus on creating compelling content, driving engagement, and increasing brand visibility across Instagram, Facebook, Twitter, TikTok, and LinkedIn. The ideal candidate will have a passion for food, lifestyle branding, and storytelling, with an eye for detail and a keen understanding of social media trends and analytics. They will work across multiple concepts, ensuring that each brand has a unique and cohesive presence that aligns with its identity.

Why ALife Hospitality Group?

• Opportunity to work in a fast-paced, dynamic, and creative environment.

• A collaborative team culture that values innovation, integrity, and customer experience.

• Experience working with unique, trendsetting restaurant concepts that are always at the forefront of the culinary scene.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy to enhance brand awareness, engagement, and customer loyalty across multiple platforms for each restaurant concept.

• Create and curate engaging content, including images, videos, and written posts, to maintain a consistent and authentic brand voice across all social channels.

• Post regularly on multiple social media platforms for different concepts, ensuring tailored content for each brand’s target audience and unique style.

• Monitor, analyze, and report on social media metrics to evaluate the effectiveness of campaigns and adjust strategies as needed.

• Stay up-to-date on industry trends, competitive activity, and new platforms to ensure ALife Hospitality Group is always at the forefront of social media innovation.

• Collaborate with the marketing and creative teams to align social media efforts with broader marketing campaigns and promotions.

• Build and foster relationships with influencers, local community partners, and customers through social media interactions and partnerships.

• Respond to customer inquiries and comments in a timely and professional manner, ensuring a positive online reputation.

• Assist in the creation and management of paid social media advertising campaigns to drive targeted traffic and sales.

• Plan and manage social media content calendars to ensure a consistent posting schedule for each brand.

• Develop and implement strategies to grow social media followers organically and through paid efforts.

• Bachelor's degree in Marketing, Communications, or a related field or equivalent experience.

• Minimum of 3 years of experience managing social media accounts for brands, preferably in the hospitality or food service industry.

• Proven track record of growing social media audiences and driving engagement across multiple platforms.

• Strong understanding of social media analytics and tools (e.g., Facebook Insights, Google Analytics, Hootsuite, Sprout Social).

• Experience with paid social media advertising (Facebook Ads, Instagram Ads, etc.) and paid campaign management.

• Exceptional writing, editing, and communication skills.

• Creative mindset with the ability to craft visually compelling content that resonates with diverse audiences.

• Knowledge of SEO best practices and how they apply to social media.

• Strong organizational skills and the ability to manage multiple projects simultaneously.

• Ability to work independently and collaborate effectively within a team environment.

• Ability to commute to all restaurant locations.

Preferred Skills:

• Experience in influencer marketing and community engagement.

• Knowledge of graphic design tools such as Canva or Adobe Creative Suite.

• Familiarity with video editing and content creation for social platforms.