Director - Marketing

Competitive Salary ◊ $7,750 Towards Benefits Elections ◊ Immediate PTO Eligibility ◊ 8 Holidays Per Year ◊ Flexible Schedule ◊ Meal Discounts ◊ 401K Match ◊ Company-Paid Life Insurance ◊ Team Chaplain Initiative ◊ Community Involvement Opportunities

Job Title: Marketing Director

Location: Orlando, Ocala, Gainesville, Jacksonville preferred (flexible)

Company Overview: THE ISERV GROUP, INC. provides employment to iServ, LLC., an Ocala, FL.-based, multi-brand hospitality company on a mission to honor God and honor people. Being intentional about this daily allows iServ to pursue its vision to be a thriving business, top employer, and trusted community partner, and remain focused on growth.

iServ is a franchisee of Sonny's BBQ, and operators of Symmetry Coffee Co., Giovanni's Pizzeria & Kitchen, and Tech Serv.

Job Summary: iServ is hiring a Marketing Director to execute a dynamic, multi-brand marketing strategy focused on three core initiatives: building a modern, magnetic employer brand for iServ, strengthening Sonny’s BBQ’s local presence through tactical community engagement, and scaling Giovanni’s Pizzeria & Kitchen into a digitally dominant, story-rich brand. This role demands creative leadership, hands-on capability, and a mindset tuned to innovation, measurement, and cross-functional collaboration

Key Responsibilities:

Employer Brand Architect (iServ)

• Drive website upgrades, SEO strategy, and social media (LinkedIn, Instagram) to attract regional talent and humanize the brand.
• Modernize office branding and onsite communication through digital signage, dashboards, and visual storytelling.
• Boost internal engagement by integrating social content with communication tools like app alerts and data visualizations.

Local Store Marketing Leader (Sonny’s BBQ)

• Lead localized campaigns that highlight community connection and store performance across 28+ locations.
• Oversee creative strategy and execution for traditional media (billboards, radio, TV) with ROI tracking and message rotation.
• Direct digital presence through Google Business Profiles, localized social channels, and hyperlocal platforms like Nextdoor and Facebook Groups.

Full-Stack Digital Marketer (Giovanni’s)

• Drive high-volume content strategy (3–4 daily videos) across TikTok, Instagram, X, and Nextdoor, showcasing behind-the-scenes, chef features, and food prep.
• Lead paid media efforts (Google Ads, Meta, retargeting) with a focus on conversions and continuous optimization.
• Manage website development and content integration, prioritizing strong UI/UX, API connectivity, and dynamic media.

Data-Driven, Strategically Minded

• Turn performance metrics into actionable visual reports and dashboards to guide decision-making across brands.
• Align creative campaigns with real-time sales data, competitive insights, and recovery strategies.
• Use brand audits (e.g., visual clutter, takeout experience) to inform ongoing refreshes.

Creative Instigator & Cultural Catalyst

• Inspire and coach others to adopt a fast-paced, high-output creative mindset

ISM

Required Qualifications:

• Proactive and self-directed, with a passion for sparking internal engagement and scaling content velocity.
• Understands the dynamics of franchise/local marketing and how to activate community channels.
• Demonstrates fluency in both organic and paid social strategy and the ability to scale video-first storytelling.
• Proven ability to challenge norms and drive bold, boundary-pushing ideas that energize teams and audiences.

Desired Qualifications:

• Restaurant/hospitality experience
• Experience with employer branding campaigns, especially those spanning digital and physical environments.
• Experience with sales enablement tools, branding audits, or marketing ops is a plus.
• Strong creative portfolio and history of leading internal culture campaigns or content
• Builder – Has a maker mindset and thrives in zero-to-one environments
• Adaptable – Embraces change and iterates quickly
• Collaborative – Works across teams with generosity and clarity
• Storyteller – Thinks in narratives, not just metrics
• Visionary – Sees the big picture without losing the details
• Faithful – Committed to team and mission
• Giving – Uplifts others and shares success
• Humble – Confident, not ego-driven
• Reflective – Learns, adapts, improves
• Disciplined – Consistent, accountable, focused
• Excellent – Raises the bar without being asked