Enrollment Counselor - Traditional

JOB SUMMARY  

The enrollment counselor is a representative of Southeastern University and is responsible for areas related to recruiting, processing, and evaluating applicants for admission. Enrollment services may include, but are not limited to, community outreach, new student recruitment, communication regarding specifics about the academic and co-curricular programs of SEU, explanation of financial aid processes, new student advising, and participation in promotional events both on and off campus.  The enrollment counselor will be responsible for making decisions on undergraduate admission to the university and, as such, must exercise discretion and independent judgment regularly with respect to matters of significance to the university. Both extensive seasonal travel and daily office work are required of the position as they are necessary for the recruitment of prospective students, evaluation of admission, and enrollment of incoming student populations to the university.

ORGANIZATIONAL RELATIONSHIPS 

Reports to: Director of Traditional Enrollment

Supervisory Responsibility: N/A  

Indirect Supervisory Responsibility: N/A

ESSENTIAL DUTIES

May include, but are not limited to the following: 

• Responsible for all functions and processes related to the recruitment of prospective students from initial inquiry through point of enrollment toward the achievement of the university’s overall enrollment goals.
• Development and management of successful recruiting strategies to achieve personal enrollment goals within an assigned territory.  Enrollment counselors will manage a caseload of up to 600 prospective students at one time. 
• Contact, visit, and inform prospective high school and transfer students about SEU programs, culture, mission, and life on campus, ensuring that recruitment targets are met regarding inquiry, application, acceptance, and enrollment goals.
• Responsible for maintaining up to date records, tracking statistics, gathering data, maintaining a database of students, and completing routine reports related to projections and conversions of inquiries, applicants, admits, and enrolled student recruitment. The position assists in developing, reviewing, and updating policies and procedures relating to admission based on past processes and student success rates.
• Develop, plan, and implement recruitment travel within assigned territory to establish pipelines, create networks, and facilitate the achievement of enrollment goals.  Attend college fairs, conferences, and conventions, conduct high school visits, church visits, and other recruitment activities. Exercise creativity and innovation in planning recruitment events, assigned projects, and daily activities. Transport promotional materials and marketing collateral to and from event locations.
• Recruit students by conducting informational and evaluative interviews; advising prospective students on educational and career decisions. Manage public relations by answering & initiating communication to/from prospective students and families, maintaining rapport with students and families, high school administrators, counselors, teachers, pastors, and SEU alumni; communicating application status, facilitating student enrollment, and providing solutions to enrollment issues.
• Maintain a consistent flow of communication via email, traditional mail, texting, and phone calls with prospective students to establish a relationship between the student and SEU. Consistently achieve daily contact and activity goals.
• Articulate the mission of SEU to a variety of individuals, acting as a liaison between SEU and college counselors/administrators, students, parents, alumni, pastors, corporations, churches, and/or governmental agencies.  Establish and cultivate positive relationships with guidance counselors and ministry leaders through visits and continued correspondence.
• Serve as a liaison with SEU’s academic departments or special programs as assigned by providing analytics, details, presentations, or information sessions for accurate representation of the admission process to prospective students applying to those departments or programs. Direct matriculating freshman and transfer students to appropriate campus resources to create a seamless transition to SEU (e.g., housing, registrar, financial aid, first year experience, etc.)
• Compile, review, determine acceptance, and process prospective student applications for enrollment from assigned territory.  This process involves evaluating applicant transcripts, test scores, and supporting documents to assess the prospective student's educational needs and the appropriateness and fit of a SEU education.
• Conduct affordability and financial literacy conversations with families regarding their financial aid offer letter.  Make recommendations to the Student Financial Services office for high-need first-year and transfer students.
• Manage, plan, and coordinate special recruitment events as assigned, including having an active presence at on and off-campus visit events.  Provide excellent customer service and an exceptional student experience.
• Responsible for the management and oversight of student worker(s).  Works with office support staff to coordinate all clerical and student assistance. Oversees day-to-day issues and activities.
• Provide consistent feedback to the Director of Traditional Enrollment on enrollment processes, suggesting ways to improve future efforts. 
• Other duties as assigned.
   

ADDITIONAL/NON-ESSENTIAL DUTIES 

N/A

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position.  Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

LOCATION 

Main Campus Hybrid (some remote, some main campus, and/or some other physical location) 

EDUCATION   

Required Education: Bachelor's in Business, Education, Marketing, Student Services, or other related field.

Preferred Education: Master's in Business, Education, or other related degree.

LICENSES/CERTIFICATIONS

N/A

EXPERIENCE 

Required: At least one year of administrative experience using computers (preferably Google Suite software), telephone systems and office equipment is required.

Preferred: Experience in higher education admissions, sales, customer service, or related field, including as an undergraduate student. Experience with CRM recruitment or sales software. Familiarity with analyzing and interpreting data.  

KNOWLEDGE, SKILLS, AND ABILITIES

Required: The enrollment counselor position demands a high degree of initiative and independent judgment. Operating within the highest ethical standards and integrity in all aspects of the role, the enrollment counselor must also maintain ethical practices and the confidentiality of student information. Essential skills for this position include strong independent judgment, initiative, and critical thinking. Superior interpersonal and public speaking abilities are crucial, along with highly developed written and oral communication skills. The role also requires strong organizational and analytical skills, with excellent attention to detail. Proficiency in customer service and the ability to interface with diverse populations are necessary. The counselor must work independently and maintain a schedule, while also contributing to and collaborating within a team environment. The ability to use discretion within current policies and procedures and recommend process improvements is essential. A valid driver's license is required.
 

Preferred:

• Preferred knowledge and skills for the enrollment counselor position include proficiency with Microsoft Office software, Power BI reporting software, CRM software, and/or Jenzabar SIS software. 
• Familiarity with SEU’s academic programming, student activities, residential life, athletic programs, learning support services, and other extracurricular programs and services is highly valuable.  
• An understanding of the policies and procedures for distributing student financial aid is beneficial, along with financial literacy skills for managing expenses and reimbursements. 
• Knowledge of SEU's multicultural and religious diversity is important. 
• Effective personnel management techniques, as well as skills in project management, organization, and office management, are advantageous. 
• Additionally, an awareness of the advances and effective methods in higher education recruitment approaches, strategies, and tools is preferred.

WORK ENVIRONMENT 

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment. 

• This position is considered non-essential for the purposes of Emergency Response.
• Extended work hours and weekends may be required during periods of high volume during enrollment periods.

Physical Requirements: 

The position requires occasional lifting of large quantities of recruiting materials and display equipment weighing 30-50 pounds.

Travel:

Yes 25%

Schedule:

40 hours per week is required.  Regular hours are 9:00 a.m. - 5:30 p.m., Monday through Friday.  Seasonal hours during peak travel months include evening & weekend work. Some extended hours are required during peak admission months.

TRAINING

All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:

N/A

SAFETY 

• SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment. 
• Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management. 
• Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident. 
• Emergency Employees report for or must remain at work in emergency situations.  Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.  

SCREENING

All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University’s insurance carrier in order to meet the requirements of the position.

DISCLAIMER

SEU is an at-will employer.  This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The employer retains the right to change or assign other duties to this position.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

 SEU is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.

Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms, conditions and privileges of employment. All employees of Southeastern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.