Corporate Senior Marketing Manager
(Extended Version)
Location: Charlotte, North Carolina (In-Office Position)
Reports To: Chief Marketing Officer
Company Overview
Meridian Waste is an integrated, non-hazardous solid waste management company providing essential collection, recycling, and disposal services to communities across eight states—and growing. We believe in clean communities, environmental stewardship, and operational excellence. Our mission is to deliver vital environmental services that improve quality of life for all our residential, commercial, industrial, and governmental customers and the communities in which we operate. www.MeridianWaste.com
Position Summary
The Corporate Senior Marketing Manager plays a critical role in driving digital marketing strategy and execution across Meridian Waste’s expanding operations. This position leads the design, implementation, and performance evaluation of digital initiatives that build brand awareness, strengthen customer engagement, and support business growth.
As part of the corporate management team, the Corporate Sr. Marketing Manager serves as a hands-on leader in a lean department, combining creativity with analytical insight. The successful candidate will have an advertising agency background, exceptional writing and communication skills, and a strong command of data-driven marketing.
This is an in-office position based in Charlotte, NC that requires a servant leadership mindset, close collaboration with operational teams, and periodic travel to regional markets, community events and trade shows.
Key Responsibilities
Digital Marketing Strategy, Implementation & Evaluation
- Serve as the company’s primary architect and driver of digital marketing strategy—ensuring all initiatives align with business goals and brand standards.
- Lead and execute multi-channel digital campaigns, including SEO/SEM, Google Ads, retargeting, paid social media, content marketing, and email automation.
- Oversee website content management, ensuring accurate, engaging, and optimized information architecture and user experience.
- Track and evaluate campaign performance using analytics platforms (e.g., Google Analytics, social dashboards, CRM data) to assess ROI and guide strategy refinements.
- Develop reporting dashboards and insights for executive review to quantify brand reach, lead generation, and engagement results.
- Continuously research emerging technologies and trends to position Meridian Waste at the forefront of digital communication and reputation management.
Strategic Marketing & Budget Management
- Develop and execute integrated marketing and communication plans that connect digital, print, and community outreach efforts.
- Strengthen Meridian Waste’s reputation and recognition within the waste and environmental services industry.
- Develop, manage, and monitor marketing budgets, ensuring efficient resource allocation and measurable return on investment.
- Oversee vendor contracts, creative firm relationships, and digital tool subscriptions with a focus on accountability and performance.
Content Creation & Corporate Communications
- Write and edit press releases, corporate announcements, speeches, and marketing materials that reinforce Meridian Waste’s brand identity and values.
- Ensure all messaging is accurate, engaging, and consistent across channels.
- Assist company executives with speechwriting, talking points, and presentation materials; serve as an articulate spokesperson when needed.
Event, Trade Show, & Campaign Management
- Plan, manage, and attend trade shows, industry conferences, and community outreach events to strengthen corporate visibility and relationships.
- Coordinate and oversee local and regional special events, including open houses, customer appreciation events, landfill tours, and sponsorship activities.
- Develop and manage event budgets, logistics, vendor partnerships, and promotional campaigns supporting these events.
- Represent Meridian Waste professionally and knowledgeably at public and industry gatherings.
Collaboration & Servant Leadership
- Operate with a servant leadership approach, participating directly in projects while mentoring junior staff and fostering cross-department collaboration.
- Work closely with operations, sales, and community relations teams to ensure marketing initiatives reflect company priorities and local needs.
- Manage external agencies, designers, and vendors to maintain quality, timeliness, and brand consistency.
