Marketing and Recruitment Manager, YouthBuild

Rooted in the Bronx, New Settlement stands with community members to break systemic barriers, advance justice, promote leadership and strengthen neighborhoods. By ensuring agency around education, employment, housing, wellness and creative expression, we help cultivate an equitable society where individuals and families have the power to use their voice to create the change they wish to see.

Since New Settlement’s inception in 1989 as a settlement house rooted in the Bronx, our organization has been a responsive community partner. Originally established to revitalize abandoned buildings into affordable housing, New Settlement has since evolved into a multi-generational, forward-looking organization. We support 15,000 members of the community annually by providing organizing in housing and schools, and programs in education, college access, youth development, arts, workforce development, wellness and more. EEO/AA

JOB SUMMARY: The Marketing and Retention Manager is responsible for leading recruitment, marketing, and participant retention efforts for the New Settlement YouthBuild program. This includes developing and executing digital and in-person outreach strategies, building brand visibility, engaging with prospective participants and community partners, and ensuring consistent engagement and follow-up with current and former students. The ideal candidate will be creative, organized, tech-savvy, and skilled at both relationship-building and project management. 

Job Duties include but not limited to:

Marketing & Outreach 

• Design and produce engaging marketing materials including flyers, brochures, videos, and print advertisements. 
• Create and manage content across digital platforms ti increase program visibility and engagement. 
• Develop and implement promotional campaigns aligned with recruitment goals.  
• Present the New Settlement YouthBuild program at schools, career fairs, community meetings, clubs, universities, and civic organizations. 
• Represent the program at public events, trade fairs, and outreach activities to raise awareness and support enrollment. 
• Work closely with the organization’s communications team to ensure alignment with broader messaging, branding, and media outreach strategies. 

Recruitment & Enrollment Support 

• Collaborate with program staff to recruit, assess, and enroll participants in compliance with contract requirements. 
• Assist with creating flyers, outreach communications, and mobile orientation sessions. 
• Ensure eligibility documentation, intake forms, and application materials are submitted completely and on time. 
• Conduct follow-up with interested candidates and manage a recruitment pipeline. 

Retention & Participant Support 

• During the recruitment off-season, partner with participants one-on-one to develop SMART goals around education and employment. 
• Provide consistent support to help youth remain engaged in the program and make progress toward their goals. 
• Support client success efforts through regular communication and tracking of progress. 
• Maintain long-term contact with program graduates for at least one year post-program to track employment and education outcomes. 

Administrative & Reporting 

• Maintain detailed and up-to-date records of participant engagement, communications, and outcomes. 
• Provide regular reports and updates on recruitment, retention, and marketing and outreach outcomes. 

QUALIFICATIONS & EXPERIENCE:

• An associate degree in advertising, graphic design, marketing, journalism, public relations, social services, or related field
• 2-3 years' experience in the field may be advantageous
• Strong industry knowledge
• Excellent communication, interpersonal, and leadership skills
• Strong organizational and management skills
• Experience with institutional databases, public access sites, and primary research skills
• Good reporting, technical, and statistical skills
• Experience with budget management
• Bilingual skills (Spanish-English) are a plus

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of this job.

• The ability to sit, stand, walk and use hands and fingers to operate a computer keyboard, mouse, and telephone to talk and hear.
• The ability to frequently sit and reach with hands and arms.
• The ability to occasionally lift and/or move up to 20 pounds.

Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job.

• Must be able to utilize office equipment such as desktop/notebook computers, copiers, printers, scanners, telephones, and calculators.
• The noise level in the work environment is usually moderate.

Employment is at will and employees will undergo 45- and 90-day check-ins during their 90-day probationary period.

NOTICE: The above statements are intended to describe the general nature of the environment and level of work being performed by this job. This job description in no way states or implies that the duties and responsibilities listed are the only tasks to be performed by the employee in this job. The employee will be required to follow other instructions and to perform other job-related duties requested by their supervisor. This job description supersedes prior job descriptions. When duties and responsibilities change and develop, the job description will be reviewed and subject to changes of business necessity.

New Settlement is proud to be an Equal Opportunity Employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.

This job description indicates the nature and levels of work, knowledge, skills, abilities and other essential functions expected of an employee. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of you as an employee. You may be asked to perform other duties as required.