General Manager - Tuscan Village *New Shop!*

🍨 Lead the Magic. Make It Count.

Now Hiring: General Manager | Salem, NH
Full range: $62,500–$76,400/year + up to 20% quarterly bonus potential

At Salt & Straw, we don’t just serve ice cream—we serve up unforgettable experiences. And at the heart of every great experience is a great leader. We’re hiring a General Manager (GM) to launch and lead our brand-new shop in Salem, NH.

As a GM, you’ll be the fearless captain of the shop: building an incredible team, driving strong performance, and creating a space where guests feel seen, heard, and full of joy (and ice cream). You’ll coach, inspire, and make real-time decisions that shape our culture and guest experience every single day. This is a role for someone who leads with heart, thrives on momentum, and believes that ice cream really can change the world.

📝 What You’ll Do:
Our GMs are the full-package shop leaders: operators, motivators, culture shapers, and experience-makers.

• Lead shop operations with excellence—staffing, payroll, inventory, facilities, and more
• Recruit, coach, and grow a team of AGMs, Shift Coordinators, and Scoopers
• Drive daily and long-term shop performance goals (sales, labor, guest experience)
• Model and deliver hospitality that leaves a lasting impression
• Build community connections and support local marketing activations
• Communicate clearly and consistently—both with your team and across departments
• Solve hiccups, tackle challenges, and celebrate the wins
• Keep things safe, compliant, and aligned with Salt & Straw standards
• Taste new flavors daily—because we believe knowing our product helps us serve better

🎁 What’s In It For You:
We take care of our leaders with benefits that are just as thoughtful as our flavors:

• 💰 $4,000 Sign-On Bonus to get you started
• Production Bonuses: Up to 20% of your quarterly earnings
• Everyday Pay: Access your earnings before payday
• 401(k) + Company Match
• Medical, Dental & Vision Insurance available your first month
• Paid Time Off: Start with 2 weeks, then earn more with time
• Paid Holidays: 12 holidays per year
• Stay Well Time: Paid sick time available when you need it
• Two Days Off in a Row to truly recharge
• Mental Health Support on-demand 24/7/365 for you and your family
• Educational Assistance: Get up to $1,800/year to support your learning goals
• Short- & Long-Term Disability + Life Insurance at no cost to you
• Flexible Spending Accounts, Hospital Indemnity, Accident and Critical Illness Insurance
• Pet Insurance (because fur-babies matter)
• Team Discount: 30% off all the magic
• First Dibs on New Flavors before anyone else

💫 You’re a Great Fit If You:

• Have 3+ years of experience in food service or hospitality
• Bring 2+ years of progressive leadership experience
• Have led teams of 10+ in a high-volume retail or restaurant environment
• Love leading from the front and developing others
• Know how to balance fun, flavor, and financials
• Communicate with clarity and coach with care
• Are 18+ and available evenings, weekends, and holidays

🛎️ Ready to Build Something Sweet?
This is more than a job. It’s your next big step. A place to grow, connect, and lead with heart. Let’s scoop the unbelievable, together.

Our Values 

Create the Unbelievable 

Show Up Generously 

Act with Thoughtful Curiosity 

Share Human Kindness 

Make It Count

These values are the sprinkles on top, guiding us to create happiness through moments of wonder in every scoop, smile, and shared moment. They form the foundation of our brand and shape the culture of our workplace. 

Apply now! Let’s make some magic. 

Food Allergy Warning This position requires working in an environment where common food allergens, such as peanuts, tree nuts, dairy, eggs, soy, wheat, and seafood, are present. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Equal Employment Opportunity (EEO) Statement Salt & Straw fosters an inclusive workplace where all team members and applicants are treated fairly, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected status. We are committed to providing equal employment opportunities for all. If you are a U.S. applicant with a disability and need assistance or a reasonable accommodation to apply, please contact our Talent team at ta@saltandstraw.com. 

Work Authorization and E-Verify We participate in E-Verify to confirm work authorization but do not use this process to pre-screen applicants. Qualified candidates with criminal histories are also considered in accordance with applicable laws.

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