Associate Director of Marketing & Communications, School of Medicine

The Methodist University Associate Director of Marketing & Communications (AD MarCom) for the Methodist University Cape Fear Valley Health School of Medicine (SOM) is a key member of the MarCom team. Serving as a key liaison between the SOM and the Cape Fear Valley Health System, the AD MarCom reports to the Senior Director of MarCom and leads the planning and execution of comprehensive communications strategies, including internal and external marketing campaigns. The Associate Director will ensure consistent messaging and promotion of the SOM’s mission and brand. 

Key Responsibilities 

Marketing & Digital Strategy 
In collaboration with the Senior Director: 

• Develop and implement strategic SOM marketing plans that promote the SOM brand to various audiences and help build and retain enrollment. This includes social media strategy – in conjunction with MarCom Digital Media Coordinator – and content across all channels. 

• Manage advertising placements (including targeted digital, tv, print, radio, online, and video content). 

• Manage the design, production, and dissemination of print and digital materials. 

• Monitor market trends, competitor messaging, and campaign performance metrics. 

• Oversee web content and accessibility compliance using CMS platforms. 

Strategic Communications 
In collaboration with the Senior Director: 

• Develop and execute SOM-wide communication plans, providing leadership for strategy and consistency with all campaigns, branding, and production.  

• Lead editorial direction and production of newsletters, press releases, speeches, reports, and digital content. 

• Ensure alignment of branding, messaging, and design across internal and external platforms.  

• Serve as liaison to various University departments and health system communications offices. 
   

Operations & Project Management 

• Maintain editorial and design production schedules. 

• Manage budgets for marketing, communications, and development initiatives. 

• Supervise interns or support staff (as assigned). 

• Represent the SOM on institutional and external committees. 

Minimum Qualifications 

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related field. 

• 5–7 years of professional experience in communications or marketing, preferably in higher education, academic medicine, or healthcare. 

• Strong writing, editing, social media, design (InDesign in particular) and public speaking skills. 

• Proficiency with digital tools including CMS, email marketing platforms, social media scheduling tools, and Adobe Creative Suite. 

Preferred/Additional Qualifications 

• Master’s degree in Marketing and/or Communications (or extensive professional experience), Public Affairs, Health Administration, or a related discipline.  

• Familiarity with health system or medical school operations and clinical environments.  

• Demonstrated ability to manage complex projects involving multiple stakeholders. 

Salary 

• Commensurate with experience and qualifications listed.