The Marketing and Digital Engagement Specialist leads the creation, design, and implementation of OFSN’s digital content across platforms. This includes developing visual materials, managing and maintaining the website, and overseeing the learning management system (LMS). The Specialist ensures that the organizations digital presence is clear, accessible, engaging, and aligned with organizational goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES
 

Marketing, Communications & Community Engagement (50%)

• Coordinate and execute marketing plan tasks to support community engagement events, workshops, training and outreach activities.
• Create, update and disseminate digital and print materials (flyers, brochures, graphics, and other promotional content).
• Develop innovative, engaging visual content for social media and web platforms.
• Execute and monitor social media strategies.
• Ensure consistent branding and cohesive design and messaging across all communication channels.
• Track and report on the effectiveness of digital design and content strategies.
• Support communication efforts, including newsletters, eblasts, enewsletters, and other promotional activities.
• Support the development and maintenance of relationships with community organizations and businesses to help promote the organization’s work.
• Attend community events, resource fairs, and meetings to promote the organization.
• Assist in gathering and sharing stories of impact to highlight the organizations work to established and developing supporters, partners and donors.
• Provide administrative support for engagement initiatives, including scheduling, preparing materials, and supporting logistics.

Learning Management System (LMS) Operations (30%)

• Configure the LMS, including user roles, permissions, and interface customization.
• Upload, organize, and maintain learning materials such as courses, modules, and assessments.
• Manage user accounts, troubleshoot technical issues, and provide support for learners and instructors.
• Train users and provide documentation on LMS features.
• Create e-trainings, videos, and interactive learning modules to support community engagement and workforce development.
• Generate reports and analyze learner progress to inform improvements.

Website Support (20%)

• Update and maintain website content to ensure accuracy, accessibility, and alignment with organizational goals.
• Develop and publish blog posts that expand visibility and strengthen OFSN’s online presence.
• Collaborate with internal teams to ensure web content supports program and outreach needs.

                         OTHER DUTIES AND RESPONSIBILITIES

• Represent the organization at community events, conferences, and other public venues.
• Assists with fundraising and outreach events.
• Work independently and collaboratively with colleagues, community members and others.
• Provide training or presentations individually or as part of a team.
• Provide administrative functions for the statewide office as needed.
• Other duties as assigned or needed by the organization.

• Bachelor’s degree in communications, marketing, public relations, human services or a related field; equivalent combination of education and relevant experience may be considered.
• Prefer direct experience as a parent or primary caregiver who has navigated multiple child- serving agencies, including but not limited to, mental health, addiction treatment services, child welfare.
• Experience implementing community engagement strategies, event planning, outreach or related fields.
• Detail oriented, organized and able to manage multiple tasks with timelines.
• Excellent written and verbal communication skills, and ability to present and work with diverse audiences, specifically racial, ethnic, gender expression, socioeconomic, education, spiritual and alternative cultural backgrounds.
• Basic knowledge of public relations and public speaking.
• Must be able to pass preemployment requirements, which includes a criminal and abuse background check.
• Have reliable transportation, valid and current automobile insurance and an insurable good driving record, or access to reliable transportation.
• Ability to effectively use a variety of software programs such as, Microsoft Office (such as Word, Excel, PowerPoint), Google Workspace (such as Docs, Sheets, Slides), databases, electronic health records, and virtual platforms (such as Zoom and Google Meets).