10389 Omnichannel Campaign Analytics Manager - Midwest

Barcel USA takes pride in our people-centric culture - We Value the Person is our Core Belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities and allows our associates to be their authentic selves.

We are looking for a confident, self-starting performance driven Omnichannel Campaign Analytics Manager professional. Someone who can collaborate across the organization to get things done. Drive our brand strategies in to planning and execution while continuing to optimize based on post event analysis.

The ideal candidate will have a passion for PPC strategy, analytics (in-store & online), is a great communicator, works well in a highly collaborative team and continues to find opportunities to grow our Barcel brands across key customers.

This role will primarily focus on campaign management, analytics, and insights to drive conversion of our Barcel USA products across the retail landscape.

This role will require high levels of cross-functional collaboration with both internal and agency teams, including brand management, account management/sales, retailers, and 3^rd party agencies.

Key Job Responsibilities:

• Work with team to develop and deliver data-driven, digital and cross channel growth and customer engagement tactics strategies for the Omnichannel team.
• Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.
• Understand industry trends, customer strategies and retail strategies to help provide input to the omnichannel marketing team to plan the development of annual marketing plans for key retailers, understanding best account vehicle and levers to achieve success.
• Co-Manage 3rd party search companies with our omnichannel and customer teams for key retailers to ensure return on ad spend and bids are aligned with overall eCommerce strategy.

Specific Experience

• Analytics
  • Expert-level knowledge in online + in-store analytics (strategy, requirements, implementation, validation, reporting)
  • Communicate effectively with technical and non-technical team members.
  • Champions the use of data to help drive strategic decisions regarding interactive marketing communications, online and in-store activities and shopper experiences.
  • Be the ‘voice’ and ‘face’ of Omnichannel Strategy and Analytics
• Customer Focused
  • Comfortable with engaging with retailer teams to find joint growth opportunities
  • Sales and growth focused
• Good but not necessary skills
  • Online Category Management (CatMan)
    • Decipher eTailer data and identify customer engagement opportunities.
    • Working with CatMan teams to define solutions to grow eCommerce conversion.
    • Provide analytical support to all Test&Learn projects implemented by the team

Key Behavioral Competencies:

• Leader: Find better ways of working and driving eCommerce into the broader organization
• Organized: The candidate would possess strong project management skills
• Collaborative: Seamlessly with multiple stakeholders internally, cross-functionally and externally.
• Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and Barcel
• Strong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner.

• Undergraduate degree, Masters a plus
• 3+ years of experience
• Working in a CPG company or an Agency in the analytics team
• Knowledge of Regression Analysis, Data Visualization, Adobe Analytics, PowerBI, Marketing Mix Modeling ·

Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.