Digital Marketing Specialist- FT

Status of Employment:
Full-Time, Year-Round, Exempt

Compensation & Benefits:

Expected hiring range $49,800 to $55,500 based on education, experience, and skills.

Click here for a quick look at benefits!

Position Summary

The purpose of the Digital Marketing Specialist is to promote Waukegan Park District programs, facilities, special events, projects, and services and communicate their value and benefits to the public through print and electronic media. Communicate with residents to attract and engage their use of and participation in programs and services. This position is required to adhere to all Waukegan Park District (District) policies and procedures.

Essential functions

• Creates communication materials to inform the public about and promote District activities, events, projects and programs including, but not limited to, press releases, quarterly magazine articles, newsletters, program guides, in-person promotional events, and social media postings.
• Assists in planning and marketing assigned District special events and projects.
• Assists staff in developing articles, stories, and other written materials.
• Oversees interns and assigned responsibilities.
• Works evenings, weekends, and holidays as assigned.
• Collaborates with staff to create annual department budget and projections for Marketing and Community Relations.
• Creates, edits and distributes electronic newsletters.
• Participates in the development and scheduling of ads in newspapers, printed and electronic.
• Creates and sends emails to promote programs, facilities, and events using Constant Contact and maintains database/user lists for the newsletters.
• Updates and maintains the District website, including the quarterly event calendar. Coordinates with other staff to ensure information is accurate and up to date.
• Shares information to social media, promotional sites, and news media associated with the District.
• Keeps social media content updated to boost customer engagement.
• Schedules content on digital media platforms.
• Ensures brand consistency across all communications and digital media channels.
• Coordinates and maintains the mobile app for the District using accurate and up to date content.
• Coordinates details for District events such as job and resource fairs, community and special events, and partner collaborations while representing the District in a professional manner.
• Takes photos and videos at District events, activities and facilities; edits photos and videos; develops videos/slideshows/PowerPoint presentations for use by the District on the website and social media outlets.
• Maintains the District archive of photos and videos.
• Stays updated on the latest digital media trends.
• Conducts duties in adherence to safety requirements.
• Assists staff and volunteers in the performance of their duties.
• Performs other duties and responsibilities assigned by the supervisor to support the department or the District.

Age

• 18 years and older.

Education

• Bachelor's degree in creative writing, journalism, communication, marketing, community relations, recreation, graphic design or related field preferred 

Experience

• Minimum one (1) year of experience in related field
• Maintaining website and social media accounts

Knowledge, Skills and Abilities

• Microsoft Office experience in Excel/Word/Outlook
• Experience with Calemeo
• Operate cameras and video cameras
• Speak, read and write in Spanish preferred
• Operate job related equipment
• Effective verbal and written communication
• Demonstrates initiative and responsibility
• Manages workload and hours with minimal direction
• Communicates effectively with employees through listening, speaking, writing, and non-verbal cues
• Develops positive rapport with interpersonal departments, public, vendors, contractors, media and community groups
• Prioritize work efficiently and effectively
• Identifies problems or challenges and develop and implement solutions
• Ability to perform basic mathematical calculations.  Compute rate, ratio and percentage. 

License/Certification 

• Valid and unrestricted driver’s license, not including vision restrictions for corrective lenses
• Certified Park and Recreation Professional (CPRP) certification preferred
• First Aid/CPR/AED certification required within one (1) year of hire date

Physical, Psychological, Environmental, Cognitive and Safety Considerations 

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions. 

Physical Considerations 

• Required to walk, sit, talk, and hear
• Required to use hands and/or fingers, handle, feel or operate objects, tools, or controls; and reach with hands and arms
• Required to lift and move materials up to 25 pounds
• Required vision abilities for this job: close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

Environmental Considerations  

• In and out of controlled temperatures throughout the day
• Exposed to moderate noise levels
• Occasionally exposed to various weather conditions
• Occasionally working near moving mechanical parts
• Occasionally in precarious places
• Occasionally exposed to sites where allergens may be present
• Repetitive work (i.e. computer keyboard, writing)

Safety Considerations  

• Use good safety awareness and judgment 

Residency: Employees are encouraged, but not required, to become residents within the boundaries of the Waukegan Park District. 

Contact:
Maria Contreras
Communications Supervisor
Waukegan Park District
1324 Golf Rd
Waukegan, IL 60087

mcontreras@waukeganparks.org

847-360-4798

Closing Date:
Open until filled.