Head of SB Agency

JOB PROFILE SUMMARY

The SB Group Insurance Agency  is a dynamic and rapidly growing leader in the individual and small-group health insurance distribution market. We operate with a dual-agency model: a Retail Agency focused on B2B affinity partnerships and advanced consumer enrollment technology, and a Wholesale Agency (FMO/GA) providing best-in-class support, technology, and carrier access to independent agents.

This role will be a member of the Executive Leadership Team (ELT) and collaborate closely with the SBG President, SBG ELT and the Head of Platform. The Head of Agency is a critical executive role responsible for the overall vision, strategy, P&L performance, and operational excellence for the insurance agency. Reporting directly to Group leadership, this leader will drive aggressive organic growth, ensure synergistic performance across the two lines of business (LOBs), and successfully position the Agency for market expansion.

This role requires a proven manager with deep expertise in insurance distribution, technology enablement, and scaling high-performance sales and operations teams. Specifically, we are looking for someone with direct wholesale agency and/or FMO experience. It is a unique opportunity to lead a growth-focused organization with a proven dual-agency model and proprietary technology. You will have the autonomy to build and lead a market-defining entity at the intersection of individual and employer-sponsored insurance.

PRIMARY DUTIES AND RESPONSIBILITIES

Executive Leadership & Accountability

• P&L Ownership: Assume full ownership of the Agency's P&L, including meeting and exceeding aggressive targets for revenue growth, profitability, and operational efficiency
• Strategic Direction: Refine and execute the comprehensive strategic plan that capitalizes on market opportunities, including the expansion into the Group Broker and ICHRA administration markets
• People Leadership: Recruit, mentor, and manage direct reports including sales executives and account managers, and foster a culture of high accountability, entrepreneurial spirit, and exceptional agent/partner service. This includes establishing operational standards for the team.
• Executive Reporting: Serve as the primary liaison to SB Group leadership, providing clear, data-driven reporting on financial performance, strategic progress, and market positioning.

Growth, Sales & Market Expansion

• Wholesale Growth: Drive strategy to enhance the value proposition for independent agents including strong carrier contracts, best in class technology (INSX Platform) and a favorable release policy to maximize agent recruitment and retention
• Key Partnerships: Oversee the strategy for acquiring and managing high-value affinity groups (ACA/Individual coverage) and key solution providers (ICHRA admins, PEOs, TPAs) by leveraging the agency’s salaried call center and owned tech platform.
• New Market Entry: Lead the strategic planning and execution for penetrating the Group Broker and ICHRA markets, leveraging the unique ability to bridge the employer and individual insurance landscapes.
• Manage, allocate, and track the annual agency budget and business cases, ensuring maximum strategic impact and a demonstrable return on investments. 

Operational Excellence & Compliance

• Process Management & Optimization: Ensure operational efficiency and customer experience across all back-office functions, call center operations, and technology deployments within SB Agency.
• Technology Integration: Champion the utilization of SB Group’s INSX tech platform for quick implementation of custom branded sites (Retail) and free access to premium features (Wholesale), driving a competitive technology-enabled service model.
• Risk & Compliance: Maintain a best-in-class compliance environment that protects the organization, its agents, and its partners while enabling rapid growth.

REQUIRED EXPERIENCE AND QUALIFICATIONS

• Experience: 12+ years of progressive experience in the insurance, health, or financial services distribution industry, with at least 5+ years in a senior executive or General Manager role with P&L accountability.
• Industry Expertise: Deep knowledge of the individual health insurance market (ACA and non-ACA), FMO/GA distribution models, and emerging segments like ICHRA and Group benefits..
• Growth & Analytics: Proven track record of successfully scaling revenue and managing multi-million dollar performance budget to achieve measurable business outcomes and high ROI.
• Leadership: Proven success leading and scaling diverse teams (sales, operations, technology) and driving high organic growth in a complex regulatory environment.
• Strategic Acumen: Exceptional ability to translate market trends and competitive positioning into clear, executable business strategies.
• Technical Fluency: Demonstrated ability to leverage technology and proprietary platforms as a core competitive differentiator.
• Bachelor’s degree in Business Administration, Data Analytics, or a related field required. MBA or a relevant advanced degree is strongly preferred.

LOCATION AND PAY TRANSPARENCY

This role can be based remotely or out of the St. Louis Park, MN or Tampa, FL office. The base pay for this role is: $180,000 - $236,250 per year. You are also eligible for employee benefits like medical, dental, vision, life, and participation in the company 401(k) plan. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience.

SUPERVISORY RESPONSIBILITIES

Direct management of key agency team members including sales executives and account managers, and other duties as assigned.

CERTIFICATES, LICENSES, REGISTRATION

None 

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Small Motor Skills: Picking, pinching, typing or otherwise working primarily with fingers rather than with whole hand or arm, as in handling.
• Speaking: Expressing or exchanging ideas by means of spoken word. Those activities in which require detailed or important spoken instructions must be conveyed to other workers accurately and quickly.
• Hearing: Ability to receive detailed information through oral communication with or without correction.
• Repetitive Motion: Substantial movement (motions) of the wrist, hands, and fingers.

WORK ENVIRONMENT

This work-from-home option job provides the opportunity to gain knowledge while collaborating with co-workers while also considering a life work balance.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Normal office environment with controlled temperature.

ADDITIONAL REQUIREMENTS

The company reserves the right to determine if this position will be assigned to work on-site, remotely, or a combination of both. Assigned work location may change. In the case of remote work, physical presence in the office/on-site may be required to engage in face-to-face interaction and coordination of work among co-workers.