• Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.
• Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events.
• Script, plan, and oversee production of video and digital media.
• Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.
• Execute brand awareness and program lead-generation initiatives.
• Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system.
• Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.
• Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.
• Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.
• Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.
• Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.
• Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).
• Support SEO strategy utilizing BrightEdge or similar software.
• Conduct keyword research and apply results to advertising, website, and social media content.
• Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development.
• Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.
• Capture photo and video as needed to complement professional services and enhance marketing output.
• Design digital ads using Adobe, Canva, or similar software.
• Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.
• Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.
• Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.
• May manage marketing personnel.
• Assumes additional responsibilities and supports special projects as requested.
