Integrated Marketing & Strategy Manager

Who We Are

Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Summary:

The Integrated Marketing & Strategy Manager will lead the day-to-day planning and execution of marketing strategies across 1–3 brands in our portfolio. Reporting to the Director of Integrated Marketing & Strategy, this role plays a key part in translating brand goals into fully integrated marketing plans, driving brand growth, consumer engagement, and measurable impact across channels. You will collaborate closely with cross-functional teams—including creative, insights, content, and digital—while ensuring that all marketing initiatives are strategically aligned and consistently executed.

Responsibilities:

• Develop and execute integrated marketing strategies for assigned brands, ensuring alignment with brand positioning, business objectives, and consumer insights.
• Create and manage annual marketing calendars, outlining key campaigns, product launches, seasonal moments, and go-to-market strategies.
• Translate brand strategy into actionable multi-channel marketing plans—including digital, social, experiential, PR, influencer, retail, and more.
• Collaborate with the Consumer Insights team to incorporate audience data, brand equity research, and trends into strategic planning.
• Own cross-functional project management of campaigns from briefing to execution, ensuring timely delivery and excellence in execution.
• Partner with internal teams (creative, e-commerce, digital, comms) and external agencies to develop and execute high-impact integrated marketing plans. 
• Ensure brand storytelling is consistent and aligned across all consumer touchpoints.
• Track performance of marketing campaigns and initiatives; analyze results and optimize based on key KPIs (awareness, engagement, sales lift, etc.).
• Contribute to evolving brand positioning and messaging frameworks based on consumer and market dynamics.
• Support budget planning and manage allocated marketing budgets for assigned brands.

Pay range: $85,000-$115,000

Benefits:

• Role has opportunity for bonus. 
• Medical, Dental and Vision benefits
• This role is eligible for a monthly cell phone allowance
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym 
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–7 years of experience in brand marketing or integrated marketing, preferably managing consumer-facing brands with unique identities.
• Strong understanding of the full marketing funnel and the strategic use of channel-specific tactics to drive awareness, engagement, conversion, and loyalty.
• Experience developing and managing multi-channel marketing plans.
• Strong understanding of brand strategy, consumer behavior, and marketing funnel dynamics.
• Excellent project management skills; highly organized and able to juggle multiple priorities and timelines.
• Ability to collaborate cross-functionally and manage stakeholder expectations with diplomacy and clarity.
• Strong verbal and written communication skills with a keen eye for brand voice and storytelling.
• Data-driven mindset with the ability to derive insights and make informed recommendations.