Senior Digital Marketing Specialist

Who We Are

As a family-owned company, PALECEK values integrity, loyalty, and strong partnerships. We are driven to improve, innovate, and inspire. We bring our personal best to every aspect of our business, from our design and craft to our internal teamwork and customer service. We are passionate about creativity and believe that beautiful spaces enhance the quality of life.

Summary

The Senior Digital Marketing Specialist is responsible for executing and optimizing strategic digital marketing initiatives that drive brand engagement and support business growth. This role plays a critical part in the development and delivery of integrated campaigns across email marketing, organic social media, and content marketing, while also aligning digital efforts with event marketing strategies.

Reporting to the Senior Digital Strategy Manager, the Senior Digital Marketing Specialist manages day-to-day operations in Klaviyo, oversees campaign development from planning through execution, and partners closely with cross-functional teams—including design, product, and external agencies—to ensure consistency in brand messaging and alignment with broader business objectives.

Description

• Align digital marketing efforts with event marketing initiatives, leveraging email and social media to maximize reach and engagement.
• Develop and execute digital campaigns to promote events, ensuring messaging is consistent across all touchpoints.
• Own the day-to-day execution of the email marketing program in Klaviyo, including campaign creation, segmentation, A/B testing, scheduling, and performance analysis.
• Ensure seamless integration between email marketing and external systems to optimize automation and personalization strategies.
• Oversee daily operations of organic social media, working closely with external agencies and internal stakeholders to maintain a cohesive, engaging brand presence across Instagram, Pinterest, Facebook, and LinkedIn.
• Develop and implement content strategies for video, leveraging hindsight data and competitor insights to optimize performance across social, website, and paid media.
• Collaborate with creative teams and agencies to craft compelling copy and visuals that drive engagement and brand storytelling.
• Maintain and optimize digital marketing systems, collaborating on the scoping and implementation of new marketing technologies.
• Craft engaging copy for social media, ads, email, website, blog, and other content channels to support brand initiatives and drive engagement.
• Leverage data from email and social platforms to identify trends, optimize campaigns, and refine channel strategy.

Key Qualifications

• 4 or more years of experience in Digital Marketing, with a focus on email, social media, and analytics
• 3 or more years of experience in campaign implementation across multiple marketing channels
• Deep understanding of luxury buying behavior and expectations in digital experiences
• Bachelor’s degree in Marketing, Communications, psychology, or business
• Data-driven mindset with the ability to analyze and interpret marketing performance.
• Strong project management skills with the ability to coordinate multiple campaigns simultaneously.
• Proficiency with marketing platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, SEMrush, etc.
• Experience with Klaviyo, Braze, Listrak or other ESP.
• Requires a passion for learning new technologies, contributing to broader team success, and a self-starter mentality
• A sharp eye for detail, including the ability to spot content errors and product issues on a live website
• Familiarity with the Microsoft Office Suite (Word, Excel, PowerPoint) and project management programs (Asana, Monday.com, etc.)

Physical Requirements

• Operate in a professional office environment
• Moderate noise i.e. business office with computers, phone, printers and light traffic
• Prolonged periods of sitting at a desk and working on a computer
• Regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer
• Close vision requirements due to computer work
• Ability to see various shades of color

Pay & Benefits

• Pay range: $100,000-$125,000 per year  
• Competitive Paid Time Off
• A flexible health plan offering medical, dental, and vision benefits.
• Health Care and Dependent Care Flexible Spending Accounts
• Health Savings Account
• 401(k) Savings Plan
• Profit Sharing Benefits
• Generous Employee Discount