About Inhabit
Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com.
Job Description
The Product Marketing Specialist, under the direction of the Director of Product Marketing, is responsible for developing the strategy, messaging, and sales and marketing tools necessary to bring to market the dozens of SaaS software products and applications that are sold by Inhabit companies, including ResMan and ResidentIQ, into the Residential property management market. The role is perfect for a high-achieving, self-motivated individual who enjoys collaborating across teams on project-based work and is looking to hone their communication skills across a variety of mediums.
What You'll Do (Functions & Responsibilities)
- Product Positioning, Messaging and Materials
- Develop an understanding for the multifamily market and the role our products play in helping our customers succeed
- Learn how our products are positioned and how we talk about the value proposition, features and benefits of our solution
- Work with product teams and marketing colleagues to evolve value props, messaging and positioning as new features and capabilities are brought to market and as competitive solutions and customer needs change
- Apply this understanding to create, evolve and maintain product marketing materials (collateral, website, sales presentations, videos, etc.) for existing products
- Support the product and marketing teams in executing product-focused webinars
- Coordinate with account managers to obtain customer testimonials, case studies and quotes for use in sales and marketing materials
- Sales Enablement
- Support the development and evolution of sales tools, collateral, and training materials to help the sales team in effectively communicating product value to prospects and customers
- Assist with product training sessions for the sales team, ensuring they are equipped with the knowledge and tools to succeed
- Market Intelligence
- Collaborate with sales to gather feedback and continuously refine product messaging and positioning
- Stay up to date on industry trends, competitors and customer needs and apply this knowledge as you develop and update sales and marketing materials
- Assimilate competitive intelligence from a variety of internal and external sources to create and maintain battlecards for key products and to support the sales team as needed in competitive selling situations
- Monitor engagement across websites and coordinate with SEO resources to refine messaging as needed to drive traffic and engagement
- Customer Communication
- Coordinate with product and marketing teams to support communication of product-related changes to customers
- Support marketing team in executing product-focused white space and cross-sell/up-sell campaigns
- Project Management
- Develop project plans and timelines for deliverables requiring coordination across teams and/or with vendors and partners
- Leverage tools like Asana to ensure that responsibilities are understood and projects are delivered on time
