Influencer Marketing Lead

Naterra International Inc. (Tree Hut, Baby Magic, bdy.) is looking for a passionate and proactive Influencer Marketing Lead to lead the day-to-day execution of influencer programs that drive awareness, engagement, and retail demand. You’ll help shape the influencer strategy for our cult-favorite scrubs and body care products, partnering with creators across TikTok, Instagram, and YouTube to tell authentic brand stories that resonate with our highly engaged community.
This role requires a blend of creative instinct, project management rigor, and relationship-building skills — perfect for someone who lives and breathes beauty, social culture, content trends, and performance marketing

This is not a remote or hybrid role.  Please note that the person in this role will be required to work in-office at our Coppell, TX  location 5-days per week.

• Own day-to-day execution of influencer campaigns, including outreach, negotiations, briefing, performance tracking, and payment processing with efficiency and excellency
• Build and manage strong relationships with creators, agents, and influencer platforms; play an active role in bolstering our Tree Hut community across nano, micro, macro, and mega tiers
• Identify, Source, and vet influencers based on audience insights, content style, platform performance, and brand alignment
• Oversee content approval workflows in partnership with Social Strategist to ensure every post aligns with Tree Hut’s brand guidelines, visual identity, and regulatory standards
• Partner with internal teams and media agency partners to align influencer activations with amplification tactics, key product launches, tentpole moments, and retail initiatives.\
• Analyze campaign performance, consolidate learnings, and work with Social Strategist, leadership, and media agency partners to optimize future activations.
• Manage influencer databases and reporting tools (e.g., Aspire, UTM links, affiliate dashboards)
• Collaborate cross-functionally with social, brand, paid media, and retail marketing teams
• Stay ahead of platform trends and creator culture, identifying new talent and engagement tactics
• Develop and deliver regular campaign reports, translating performance data into actionable insights for leadership and partners.

#LI-JN1 #LI-Onsite

• 3+ years of influencer marketing experience (in-house, or agency side), preferably in beauty, personal care, or CPG
• Bachelor’s degree in marketing, Communications, or related field preferred
• Proven success managing paid and organic influencer programs across TikTok and Instagram
• Experience working with influencer management tools like Aspire, Traackr, and Tribe
• Deep understanding of social media best practices and influencer content performance metrics
• Proficiency with influencer licensing, partnership regulations, usage rights, whitelisting, and paid amplification requirements + tactics
• Strong project management skills and ability to thrive in a fast-paced, high-growth environment
• Excellent verbal and written communication skills with a keen eye for content quality
• Passion for storytelling, trends, and building brand love through creator partnerships
• Excellent budget management skills and strong experience tracking multiple financial transactions at a time. 

PREFERRED EXPERIENCE

• Experience partnering with national retailers like Ulta Beauty, Target, or Walmart
• Familiarity with affiliate platforms (e.g., LTK, ShopMy) and tracking performance across retail channels
• A deep love for the beauty industry and a sharp sense of what drives Gen Z engagement

WHAT WE OFFER

• Competitive salary plus bonus structure
• Annual bonus program of up to 35% based on company metrics
• Career pathing and development
• Medical / Dental / Vision / Life
• Matching 401k up to 4%
• Travel opportunities