National Vice President of Marketing

Join Our Team as a National Vice President of Marketing!

Are you a seasoned digital marketing leader with a passion for making a profound impact? Childhelp, a national leader in the fight against child abuse, is seeking a National Vice President of Marketing to join our team in Scottsdale, AZ.

In this pivotal role, you'll harness the power of digital platforms to expand our reach, attract new donors, and deepen engagement with our mission. You'll lead innovative campaigns, optimize digital channels, and guide a high-performing team to achieve measurable results in the fight to eradicate child abuse.

What You'll Do:

As our National Vice President of Marketing, you will be responsible for:

• Strategy & Innovation: Develop and execute a comprehensive digital marketing strategy, staying ahead of trends and continuously improving initiatives across paid media, SEO, email, events, PR, podcasting, and affiliate programs.

• Agency & Vendor Management: Oversee relationships with third-party digital marketing and public relations agencies, ensuring alignment with our goals and budget, and maximizing cost-effectiveness.

• Data-Driven Optimization: Analyze campaign performance, monitor KPIs, and generate insightful reports to inform data-driven decisions. You'll also implement A/B testing to optimize for engagement and conversions.

• Team Leadership: Build, mentor, and manage a passionate digital marketing team, fostering a collaborative and accountable environment. You'll also work closely with cross-functional teams to ensure cohesive messaging.

• Digital Asset Management: Oversee the maintenance and optimization of our website for a user-friendly experience, and manage email marketing platforms, digital advertising, and donor acquisition funnels to grow our supporter base.

• This role is based at our corporate headquarters in Scottsdale, AZ, and may require occasional weekend work for special national events.

What We're Looking For:

• Education: A Bachelor's degree in Marketing or a related field.

• Experience: 8+ years of experience in digital marketing, with at least 5 years in a leadership role, and a proven track record of developing and implementing successful digital marketing campaigns.

• Expertise: Deep knowledge in digital advertising, SEO, SEM, email marketing, analytics, and social media.

• Technical Proficiency: Proficiency with tools such as Google Analytics, MailChimp, Meta Business, Asana, Blackbaud, and a fundamental understanding of WordPress.

• Analytical Prowess: Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Leadership & Communication: Excellent communication and leadership skills with a collaborative approach.

• Passion: A strong passion for Childhelp's mission and an understanding of the nonprofit sector is highly desirable.

If you're ready to use your digital marketing expertise to make a lasting difference in the lives of children, we encourage you to apply!