Be a part of one of the 10 fastest growing fast casuals, Slim Chickens!
Slim Chickens is a leading national brand in the fast-growing emerging 'better chicken' fast-casual segment. This is a great opportunity for starting and growing a career in the restaurant field. Want to work with a team that has fun every day by helping guests and making them happy? Our team members offer a fast, accurate, and friendly ordering experience - a genuine interaction that leaves our guests feeling satisfied and appreciated.
You will feel empowered to make decisions that lead to high levels of guest and associate satisfaction.
PURPOSE OF THE POSITION
Are you passionate about creating awesome customer experiences? Do you dream in lifecycle journeys and segmentation strategies? If so, Slim Chickens is looking for a Sr. Manager of CRM & Automation to join our fast-paced Marketing Technology team.
In this role, you’ll lead CRM strategy and execution across email, SMS, push notifications, apps, and web. You’ll take the wheel in planning customer journeys, building campaigns in Braze, working with data tools like Amplitude and Snowflake, and optimizing performance every step of the way.
ESSENTIAL POSITION RESPONSIBILITIES
- Own and execute CRM strategies across email, SMS, push, in-app, and web.
- Plan, build, and launch customer journeys that drive engagement, retention, and growth.
- Use Braze and your technical skills (HTML, Liquid) to build automated campaigns.
- Partner with analytics teams to create smart segments and personalization strategies
- Conduct A/B testing to refine messaging, timing, and channel mix
- Analyze performance metrics and identify new opportunities for impact.
- Collaborate cross-functionally with marketing, data, culinary and brand teams.
- Execute win-back, upsell, and loyalty campaigns to boost customer LTV.
- Stay ahead of CRM trends and bring fresh thinking to the team.
Slim Chickens systems principles and objectives: Has a thorough understanding of Slim Chickens' established operating systems (e.g., quality, security, office environment, company policies, safety) and recognizes the responsibility to stay updated on these systems and the role this position plays in supporting them.
Performs other duties as necessary in support of business objectives: This position description is designed to guide the activities of the Sr. Manager CRM Automation. It is not meant to restrict the individual's creativity or limit their thinking, nor does it encompass all the tasks that may be required in this role.
Physical Activities: Primarily performed in an office environment. Involves entering and retrieving information on a computer and visually verifying details, often in small print. May also require presenting information to small or large groups.
Travel: Occasionally visits to local corporate stores.
Benefits:
Slim Chickens is an equal opportunity employer and considers applicants for all open positions without regard to race, color, religion or belief, sex, age, citizenship status, national origin, marital status, military/veteran status, sexual orientation, genetic information, gender identity, and physical or mental disability.
