Insight empowers Northeast Wisconsin businesses and communities by connecting and informing a diverse network of business leaders and decision-makers. We provide high quality content, promote regional and industry visibility, and foster strong community connections. We offer the Power of Three: an unparalleled, integrated approach that leverages print, digital and events to deliver holistic reach, deep engagement and truly actionable insights for business growth. Insight seeks an energetic staff journalist with knowledge of Northeast Wisconsin’s business climate and an understanding of what matters to local business leaders. We’re looking for someone with the ability to grasp the complexities of industries such as health care, construction, technology and manufacturing, and the skills to tell stories in a clear, audience-centered way.
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Overall Responsibilities:
- Drive engagement & inform: Ensure that every piece of content published by Insight is well-researched, engaging, accurate and clearly communicates valuable information, ultimately fostering consistent audience growth and deep engagement
- Insight content champion: Champion the Insight brand through impactful storytelling by transforming complex business topics, community news and industry trends into compelling, memorable and actionable narratives across all platforms
- Own content creation: Owns content creation from concept to publication across print, digital and events, translating interviews and research into compelling stories
Specific Responsibilities:
- Research, write and edit engaging articles, features, and profiles as assigned by editor for Insight's print publications, contributing to a positive reading experience that fosters loyalty and engagement
- Provides editorial assistance (e.g., proofreading, editing copy, checking facts,
rewriting, composing captions and headlines)
- Conduct thorough interviews with business leaders, community figures and experts to gather information and insights for in-depth stories
- Covers assigned news beat. Collects and analyzes information about people and
events of newsworthy interest. Evaluates leads and news tips to develop story
ideas. Pitches ideas to editors
- Take photos and videos when able and needed to accompany articles and features
- Produce compelling written content for digital advertising campaigns, social media posts and newsletters to drive subscriptions, registrations and engagement
- Develop compelling written content for event branding, promotional materials (e.g., event descriptions, speaker bios) and post-event summaries
- Own assigned editorial projects from conceptualization and research through to final draft and publication, ensuring accuracy and alignment with strategic goals. Deliver projects in a timely fashion, with a focus on organizational priorities
- Attend Insight events as well as press conferences, industry events and other in-person meetings for story coverage and idea generation
- Other duties as assigned
