ACCOUNT EXECUTIVE OUTSIDE SALES

Job Details

Job Location

Woodward Printing Services GILSN - Platteville, WI

Position Type

Full Time

Travel Percentage

Road Warrior

Job Shift

Day

Job Category

Sales

Description

Overall Responsibilities:

Sales

Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone.
Prepare advertising for input into production.

Revenue Generation - Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, in-person and virtual events and special sections and features.

Marketing - Identify key accounts for whom to develop marketing proposals.

Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork.

Specific Responsibilities:

Generate revenue from company products to meet or exceed departmental goals.
Sell and service existing accounts.
- - Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means.
  - Assist customers in the development of their advertising plans, including graphics and layout ideas.
  - Meet deadlines for advertising copy.
Work together with colleagues from other departments to improve efficiency and enhance productivity and profit.
- - Maintain current and complete information on accounts.
  - Ensure that all advertising is published in accordance with WCI’s established rates, contract’s, policies, standards of acceptance, federal, state and local laws.
  - Follow established credit policies.
Assist with counter and telephone customers as needed.
- - Assist in territory coverage as needed.

Assist in the research and development of special sections and public relations promotions.
- - Utilize company marketing tools to generate revenue.
    - Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections.
    - Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
    - Maintain a “customer comes first” environment with proactive commitment to internal and external customer service.
    - Actively participate in the Great Game of Business.
    - Participate in company training programs.
    - Other job-related duties as assigned.

Qualifications

Behavior: Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers’ license.

Skills: Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills.

Knowledge: College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.

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ACCOUNT EXECUTIVE OUTSIDE SALES

Job Details

Description

Qualifications

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