Marketing and Communications Specialist

Marketing & Communications Specialist

We’re looking for a skilled, creative, organized, and mission-driven Marketing & Communications Specialist to join our growing team!

The mission of Northwest Arkansas Children’s Shelter is to provide a safe haven, high quality care, and hope for the future to children impacted by trauma.

ABOUT THE ORGANIZATION:

Established in 1993, NWACS is a private, non-profit organization. Our 32-bed, state-of-the-art residential Shelter provides 24-hour emergency care for children throughout Arkansas who are victims of abandonment, abuse or neglect. Building on three decades of experience working with children and trauma, in 2020 our work expanded with the opening of Hope Academy, the first trauma-centered open enrollment charter school in the state of Arkansas. Our work centers around positive trauma-informed practices and takes a comprehensive, whole child approach to care and education; creating a stable, safe and loving environment in which the hundreds of children who walk through our doors each year can begin to heal. 

OUR VALUES: 

Head: We foster a culture of strategy and innovation.

Heart: We serve our children, families and staff with compassion and dedication.

Hands: We work collaboratively and respectfully, striving for excellence in all we do.

Hope: We provide the foundation for a better tomorrow.

THE POSITION: 

The Marketing and Communications Specialist is responsible for creating and managing content that increases awareness, supports fundraising efforts, and builds meaningful community engagement, while maintaining the utmost respect for the privacy and dignity of the children and families we serve. This role is ideal for someone with 2–4 years of marketing experience, strong graphic design skills, and a talent for managing projects, timelines, and content across multiple platforms. You'll take the lead on developing visually compelling marketing materials, support cross-channel campaigns, and help elevate our brand presence through innovative storytelling. If you thrive in a fast-paced environment, love bringing ideas to life visually, and care about making a difference, we’d love to meet you.

Key Responsibilities:

• Design and produce marketing assets including digital ads, social media content, email templates, brochures, and web graphics.
• Collaborate on the planning and execution of integrated marketing campaigns.
• Work closely with cross-functional teams to align on strategy and brand tone.
• Work collaboratively with program staff to gather stories, quotes, and program updates, ensuring all content is reviewed for confidentiality, appropriate consent, and respectful representation.
• Ensure visual and messaging consistency across all marketing channels and materials with strong writing and editing skills and a talent for creating content that is both empathetic and engaging.
• Develop and manage original, on-brand content and content calendars for social platforms, blogs, and email newsletters.
• Assist in writing and editing marketing copy for newsletters, emails, websites, and promotional materials.
• Maintain and regularly update the company’s website and social media profiles with fresh content.
• Manage vendor and contractor relationships related to printing, design, or media buying.
• Monitor metrics and analytics to evaluate impact and refine strategies.
• Support event marketing and promotional efforts with creative assets and messaging.
• Other duties as assigned.

Minimum Qualifications:

• Education:
  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Experience:
  • 2–4 years of relevant marketing experience, with proven design and content creation skills.
• Skills and Abilities:
  • Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
  • Strong portfolio demonstrating creative work across multiple formats.
  • Strong communication and writing skills, with attention to detail.

Preferred Qualifications / Skills and Abilities:

• A creative mindset with a passion for brand storytelling and visual identity.
• Familiarity with donor communication and fundraising strategies.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Mailchimp).
• Experience with social media scheduling tools and performance analytics.
• Basic video editing or animation experience is a plus.
• Understanding of SEO and digital content best practices.
• Understanding of confidentiality, particularly when working with vulnerable populations.

Working Conditions and Environment/Physical Demands

The demands described are representative of those that must be met by an individual to successfully perform the essential functions of this position.

• Tasks may involve walking, standing, climbing, bending, kneeling, crouching, and lifting for long periods of time.
• Ability to lift up to 50 pounds.
• Must pass all criminal history and child maltreatment background checks.
• Must submit to pre-employment a drug screen as well as random drug screens when directed.
• Valid driver's license, proof of personal automobile insurance, and acceptable driving record required to drive shelter vehicles for shelter business.
• Must maintain confidentiality and privacy regarding all Children’s Shelter residents' information in accordance with NWACS policy and all applicable Federal and state laws/regulations.
• Attend and participate in mandatory training, staff meetings, and all other events, as required.
• Set, maintain, and communicate appropriate personal and professional boundaries.
• Complete all required documentation in a timely manner per NWACS procedures.

This position description is intended to describe the general nature and level of the work to be performed. This is not an exhaustive list of all duties and responsibilities associated with it.  Northwest Arkansas Children's Shelter reserves the right to amend and change responsibilities to meet organizational needs.     

Northwest Arkansas Children's Shelter is an Equal Opportunity Employer and all qualified candidates are encouraged to apply. NWACS offers excellent benefits and a competitive salary based on experience. For consideration, qualified candidates must submit a cover letter and detailed resume.