Objective
To profitably increase the sales of Cone Distributing products by improving the presence and visibility of all core brands and secondary brands by executing pre-set point of sale and merchandising standards. To assist in the proper sales and delivery of all products sold by Team Cone and assist in the correct marketing of those products at the retail level. To learn and maintain Cone Distributing Retail Call and Merchandising Standards.
Responsibilities/Expectations
- Reliable transportation to and from work.
- Must be able to arrive at work between the hours of 5 to 6:45 AM (depart the parking lot by 7:00am) depending on the route schedule and work until the entire route is serviced.
- Participate in weekend pull-up activities as scheduled; find a replacement if you cannot attend your assigned day.
- Ability to lift 25- 30 lbs. packaged beer and 160 lbs. kegs.
- Knowledge of the brewing industry.
- Strategic planning skills.
- Effective communication skills for both internal and external communication. Must be able to communicate with store personnel as well as Team Cone delivery and sales personnel and members of Team Cone management.
- Good organizational skills.
- SKU management skills at the retail store level.
- Strong interpersonal, communication and presentation skills.
- Must be able to develop effective working relationships with all internal and external customers.
- Interface with key high impact accounts. (Chain & Independent) Develop working relationships with key customers.
- Must be able to interact and negotiate with all levels within Cone Distributing, retail establishments and our suppliers.
- Must have the aptitude to work within and foster a team environment.
- Work alongside and communicate daily with delivery and merchandising sales counterpart.
- Properly stock coolers, back stock, shelves & refill displays to capacity as needed.
- Build and maintain product displays as needed. Restock all warm & cold beer selling areas. Merchandise with corr-buff, signs & appropriate point of sale if account allows it. Maintain account back stock in orderly condition.
- Have a working knowledge of both the Tagify and the Sign Track applications for ordering shelf tags and POS from the sign shop.
- The ability to learn and work in route accounting software.
- Must have the capability of accurately counting and entering in store inventories and the aptitude to interpret inventory numbers to produce an accurate sales forecast. Must meet or exceed monthly company average of inventory levels.
- Must be able to understand and sell the entire portfolio.
- Working knowledge of Red Bull and DPSG selling standards to ensure execution against volume, distribution, and merchandising standards (if applicable).
- Must be able to sell in cooler door sets to independent c- stores, package, or grocery stores.
- Request competitors’ space for new placements or for expanding your existing placements.
- Be aware of all competitive activity and opportunities to increase sales in your accounts.
- Must possess the ability to read store planograms. Must also be able to maintain set integrity.
- Must be able to become Beer Server certified within a preset time to be determined by Area Sales Manager in conjunction with the Craft Brand Manager.
- Must possess the ability and maintain Cone Distributing Sales Retail Call and merchandising standards.
- Sales and marketing program implementation.
- Maintain proper rotation standards on an ongoing basis.
- Ensure our Quality Assurance Policy is understood and adhered to each month.
- Code date systems must be thoroughly understood and strictly followed.
- Adhere to our Retail Look Policy each month.
- Meet or exceed to monthly company average of all Monthly Business Objectives.
- Follow up and correct all QA audits within the time prescribed, or as designated by the assigned ASM. All documentation to be turned in to ASM.
- Attend all cross -training events as scheduled.
- Work with Cone Distributing supplier reps as scheduled.
- Maintain assigned equipment (breakdowns, hand trucks, phone, iPad, etc.) and vehicle. Report vehicle issues to the mechanic on duty immediately.
- Assist with other tasks as appropriate and/or necessary, such as hot shots, deliveries, the hanging of POS, etc.
- Complete and accurately fill out all assigned surveys and transmit thru Encompass as directed.
- Ensure all orders are available for download by the assigned times.
- Adhere to all federal, state and local regulations regarding the sale and merchandising of malt beverages.
- Attend all staff, monthly sales meetings as scheduled.
- Follow safety rules and use safety equipment daily.
- Good math skills.
- The ability to use Smart Phones, iPad, or other similar electronic devices in the performance of job duties.
- Maintain appropriate dress (uniform) and personal appearance standards (dress policy).
- Frequent reaching, standing, bending, and walking.
- Maintain a safe driving record. Report any driving related issues to HR immediately.
- Able to pass drug and background check.
- Must possess a Class A CDL with a valid DOT certification card.
- Must participate, communicate, and interact with Team Members, Vendors and Customers in a manner that will consistently enhance all Team Cone Core Values.
