Position Summary
The Digital Communications Manager plays a key role in shaping and executing TVT’s digital presence. Responsible for storytelling across web, email, social media, and visual content, this position ensures that TVT’s values, culture, and excellence are clearly and compellingly communicated to both internal and external audiences. The Digital Communications Manager owns day-to-day execution of digital communications and helps identify opportunities to improve reach, engagement, and consistency across platforms.
Key Responsibilities
- Manage content creation, scheduling, and monitoring for all official TVT social media channels (Instagram, Facebook, LinkedIn, YouTube), aligning tone and messaging with brand standards
- Capture and edit high-quality photography and video content from across campus, ensuring consistent documentation of school events and everyday moments
- Organize, tag, and maintain TVT’s photo and video archive (Vidigami) to ensure visual assets are searchable and accessible for use across departments
- Maintain and update website and internal portal content, supporting accuracy, usability, and alignment with institutional priorities
- Build, send, and monitor branded email campaigns and newsletters; manage templates and optimize for engagement
- Coordinate digital advertising efforts by liaising with vendors (e.g., Google, Meta, Niche), delivering assets, and tracking performance
- Create and manage paid social media promotions to extend the reach of priority campaigns
- Track and report engagement metrics across email, social media, and web platforms to support data-informed decision-making
- Monitor and maintain the school’s online presence and listings on key platforms.
- Source stories, testimonials, and visual content from students, faculty, and families to enhance community representation in marketing materials
- Maintain the department’s project management and help desk system, triaging requests, assigning tasks, and tracking progress
- Collaborate with internal teams and support staff to gather content, coordinate communications, and ensure accuracy across deliverables
- Stay up to date with evolving digital marketing and communications trends, tools, and best practices
- Proactively identify new opportunities for digital engagement, storytelling, and platform growth
