Marketing Coordinator, Digital

Company Overview
 

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
 

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We’re proud of our values-forward culture that offers our people:
 

• Mission-oriented work

• Diverse and inclusive culture

• Competitive Compensation & Bonuses

• Comprehensive Insurance Plans

• Mental and Physical Health Support

• Work-from-home flexibility

• Fitness Center Reimbursements

• Streaming Good time off for volunteering

• Wellness workshops

• Buddy Program for new HealthStreamers

• Collaborative work environment

• Career growth opportunities

• Continuous learning opportunities

• Inspiring workspaces to collaborate and connect with other HealthStreamers

• Free employee parking at our Resource Centers in Nashville and San Diego

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.

We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Information

Position Overview

As our Digital Marketing Coordinator, you will focus on driving performance through search engine optimization, analytics, campaign optimization, and website enhancements for both B2B and e-commerce initiatives. You will work closely with the Director of Website and Performance Marketing to execute and support strategies that increase search visibility, improve site performance, and generate measurable growth across digital channels.

Key Responsibilities

You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

• Support SEO strategy through on-page and technical optimizations, AI-specific strategies, keyword research, and competitive analysis.

• Monitor and analyze organic search performance using tools like Google Analytics, Google Search Console, SEMrush, and others.

• Analyze search intent and results for AI-driven search engines and support SEO initiatives to enhance HealthStream’s visibility in AI-generated results

• Assist with implementing CRO (conversion rate optimization) strategies across websites and landing pages.

• Collaborate with web development, creative, and product marketing teams to ensure SEO best practices are properly implemented.

• Conduct website audits to identify and resolve issues affecting user experience, accessibility, and SEO performance.

• Track and report on KPIs related to SEO, website traffic, and campaign performance across platforms.

• Assist in setting up and optimizing paid campaigns by coordinating with external partners or internal teams.

• Help evaluate campaign effectiveness through A/B testing, user behavior insights, and performance analytics.

• Support the management of tag implementation, goals, and event tracking using Google Tag Manager and similar tools.

• Proactively identify opportunities for website and campaign improvement based on data analysis.

Requirements

• Bachelor’s Degree in Marketing, Advertising, or a related field

• Experience in B2B and/or e-commerce digital marketing environments

• Working knowledge of SEO tools and platforms (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog)

• Experience with website analytics and reporting tools

• Familiarity with CMS platforms (e.g., WordPress, Shopify, Sitefinity, or similar)

• Understanding of paid media fundamentals (Google Ads, Microsoft Ads, etc.)

• Basic understanding of HTML, CSS, and web UX best practices is a plus

Qualifications

• Strong analytical and problem-solving skills

• Comfortable interpreting data and turning insights into actionable strategies

• Detail-oriented and organized, with the ability to manage multiple projects simultaneously

• Collaborative mindset and strong communication skills

• Experience with Google Tag Manager and event tracking setups

• Ability to document and present performance metrics in a clear, digestible forma

• Proactive, self-starter attitude with the ability to thrive in a fast-paced environment

• Interest in continuous learning and staying updated on digital marketing trends, including emerging AI and other technologies and their application in marketing

• Comfortable working independently and as part of a cross-functional team

• Ability to prioritize work effectively to meet deadlines and strategic goals

Benefits

 HealthStream offers a comprehensive benefits package to eligible employees, including: 

• Medical, Dental and Vision insurance 

• Paid Time Off 

• Parental Leave 

• 401k and Roth 

• Flexible Spending Account 

• Health Savings Account 

• Life Insurance 

• Short- and Long-Term Disability 

• Medical Bridge Insurance 

• Critical Illness Insurance 

• Accident Insurance 

• Identity Protection 

• Legal Protection 

• Pet Insurance 

• Employee Assistance Program 

• Fitness Reimbursement 

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.