Creative Director, Social Media

SUMMARY  

We’re seeking a visionary Creative Director, Social Media to lead the creative strategy and execution of Hallmark Media’s presence across all social platforms. This role is ideal for someone who thrives at the intersection of storytelling, pop culture, and digital innovation and loves to participate in hands on creating content. Working in partnership with our social strategy, internal creative teams and outside vendors you’ll oversee a group of social media content producers and spearhead the development of thumb-stopping content that captivates audiences and drives engagement across our key priorities. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Lead Social Creative Development: Direct and personally develop content for our innovative social media campaigns that align with our brand goals and resonate with our target audiences. 

• Content Direction: Oversee internal and external teams and contribute to the creation of original content including video, motion graphics, memes, and interactive formats tailored for platforms like Facebook, Instagram, TikTok, Pinterest, YouTube and more.  

• Trendspotting & Innovation: Stay ahead of emerging trends, platform updates, and audience behaviors to inform ideation & creative execution.  

• Performance Optimization: With input on performance, evaluate campaign success and iterate on creative strategies for improved engagement. 

BASIC REQUIREMENTS 

• 8+ years of experience in creative direction, content creation, leading and inspiring Social teams with a strong focus on social media and digital content. 

• Proven success creating social content within the entertainment industry. 

• Deep understanding of platform-specific best practices and audience behaviors including but not limited to Facebook, Instagram, TikTok, Pinterest, X and Reddit. 

• Be able to provide a strong portfolio showcasing innovative, high-performing social content. 

• Experience in creating or editing images, videos, and other forms of visual media. Proficient in using Adobe Creative Suite, with industry knowledge of iPhone content capture, and familiarity with editing tools available on native social media platforms such as TikTok and Instagram Stories. 

• Exceptional leadership, communication, and project timeline management skills. 

• Demonstrated capability to effectively communicate ideas to stakeholders and leadership through both verbal and written channels. 

• Proven track record of success in developing, mentoring, and managing creative teams including conducting performance reviews. 

• Able to receive, modify or redevelop creative in response to feedback from stakeholders and leadership.  

• Demonstrated ability to collaborate effectively with cross-functional teams and stakeholders. 

• Able to effectively partner with key stakeholders and manage multiple projects at once. 

• Must be able to grasp the Hallmark Media brand and creative execution aesthetic  

• Ability to work independently and with a team in a fast-paced, rapidly changing environment while balancing high-priority, long-term projects with short-term, immediate deadlines. 

• Passion for pop culture, entertainment, and storytelling. 

OTHER REQUIREMENTS 

• Experience with live social coverage (e.g., red carpets, premieres, fan events). 

• Deep competitive knowledge of how entertainment brands use social to drive engagement and viral buzz. 

• Familiarity with paid media and performance marketing. 

• Comfortable working and directing talent. 

• Background in motion design or AR filters. 

• Understanding of community management, and fan engagement strategies to optimize content development. 

• Knowledge of paid social and performance metrics. 

• Collaborates well in cross functional team environment. 

•   Skill in production efficiency and meeting tight deadlines. 

•   Responds with a “can-do” attitude to tight deadlines and feedback from team leaders. 

• Has the ability to showcase diplomatic skills in the face of the unpredictable. 

• Demonstrates a positive mindset. 

•  Versatile, not afraid of wearing multiple hats. 

The salary range for this job is between $123,000-$168,500. Salary rate will take into consideration several factors including location.   

Hallmark Media is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.