Who We Are
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboarding, MARKER Bindings, Dalbello Ski Boots, Völkl Skis, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snowshoes, Tubbs Snowshoes, Madshus and K2 Skates.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
Position Overview
Elevate Outdoor Collective is looking for a strategic and analytical Performance Advertising Manager to spearhead our digital advertising initiatives across our portfolio of 12 winter sports brands. This role demands a multifaceted professional who can balance data-driven decision making with creative marketing strategies to maximize our advertising performance and ROAS.
The ideal candidate is a self-starter who is energized by solving complex advertising challenges and capable of discerning decision making. In this fast-paced environment, you will be expected to manage multiple campaigns simultaneously while maintaining exceptional attention to detail and consistently meeting deadlines.
We value team members who thrive in a collaborative culture where strategy, innovation, and decision-making are intentionally distributed. You should be comfortable with candid communication, value speed and data-driven approaches, and be willing to uphold the high standards we maintain on behalf of our brands and our customers.
Success in this role requires not only technical expertise in performance marketing but also a genuine curiosity for optimization and a continuous improvement mindset. You will report to the Global VP of DTC and work closely with cross-functional teams to ensure our advertising efforts align with broader business objectives.
Responsibilities
- Direct our global performance advertising program across 12 brands, ensuring campaign scaling while maintaining ROAS targets and other critical KPIs
- Oversee agency partners to guarantee effective campaign execution and comprehensive reporting that supports business goals
- Actively manage advertising budgets with agility and precision, dynamically reallocating funds to high-performing campaigns and identifying new opportunities for growth while maintaining overall efficiency
- Develop and execute advertising strategies across Google, Meta, and emerging digital channels, with emphasis on innovation and performance optimization
- Collaborate with brand managers to translate product launches and marketing initiatives into effective performance advertising campaigns
- Work with analytics teams to implement robust reporting frameworks and develop sophisticated campaign optimization protocols
- Establish methodical testing procedures and feedback mechanisms with cross-functional teams to improve creative assets and inventory planning
- Coordinate with other ecommerce leaders to ensure insights from digital marketing strategies are diffused across all touchpoints (email, web, merchandising, UI/UX, etc.)
Minimum Qualifications
- 2-4+ years of professional experience in performance advertising and digital marketing
- Demonstrated experience collaborating with creative and web development departments
- Strong analytical capabilities with proven ability to manage complex datasets, identify key performance drivers, and translate insights into executable strategies
- Proficiency in GA4, Google Ads, Meta Business Manager, and other relevant advertising platforms
- Demonstrated ability to manage multiple priorities effectively in a fast-paced business environment
Preferred Qualifications
- Experience in outdoor retail, e-commerce, or consumer brands with focus on conversion optimization and ROAS improvement
- Advanced knowledge of complex attribution modeling for optimizing advertising spend across multiple channels and accurately measuring campaign performance throughout the customer journey
- Technical proficiency in implementing and troubleshooting tracking pixels across digital platforms, with the ability to leverage measurement technologies to capture accurate conversion data and inform strategic business decisions
Salary Range:
This is a Salary position with Elevate Outdoor Collective. The pay range for this role is $85,000-$100,000 annually.
Additional Benefits:
- Medical/Dental/Vision insurance Benefits eligibility: 1st of the month following employment.
- Access to our Employee Assistance Program (EAP).
Equal Opportunity Employer:
Elevate Outdoor Collective and its subsidiaries are committed to diversity and inclusion. We are an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. View the EEO is the Law poster here.
If you're passionate about the outdoors and seeking a rewarding opportunity to contribute to a leading collective of outdoor brands, we encourage you to apply! Join us in our mission to elevate outdoor experiences for enthusiasts worldwide.
