Who We Are
American Farmland Trust (AFT) is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. AFT launched the conservation agriculture movement and continues to raise public awareness through our No Farms, No Food message. Since our founding in 1980, AFT has helped permanently protect nearly 8 million acres of agricultural lands, advanced environmentally sound farming practices on millions of additional acres and supported thousands of farm families. Long a pioneering leader, AFT continues to evolve to meet the needs of farmers and ranchers nationwide, adapting its approach to ensure the continued strength and resilience of agriculture and rural communities nationwide.
Job Purpose
The Membership Coordinator supports the Director of Membership and Marketing by working collaboratively with AFT’s fundraising consultants and internal teams to ensure the smooth and timely execution of the membership program.
Position Summary
The Membership Coordinator, a member of the AFT National Communications team, is responsible for coordinating membership operations, direct mail production, and digital fundraising activities. This position works closely with the Director of Membership and Marketing, the Membership Associate, other AFT staff, and external vendors to ensure cohesive and effective membership and fundraising efforts.
Duties and Responsibilities
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Coordinate the division’s outreach and membership communications plans at the direction of the Director of Marketing and Membership, including major multichannel marketing campaigns with media partners, social media campaigns, and national events.
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Manage the member customer service component of operations and provide excellent customer service to members across all touchpoints.
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Support day-to-day membership operations across all functions, as managed by the Membership Associate.
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Assist with the implementation of new membership initiatives, including developing the peer-to-peer fundraising program; working with digital partners; organizing events and member activations; and coordinating social media “takeover” days, among other activities.
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Help produce social media and email content, including creating and managing content calendars, writing copy, selecting artwork, and supporting the overall strategy for social media, online advertising, and email.
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Work with AFT’s fundraising consultant to coordinate strategies, campaigns, calendars, and the canvassing program.
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Assist in the growth of the sustaining members program, including cultivation, solicitation, and stewardship; and help facilitate email solicitations and social media posts targeted to this group.
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Contact donors, as directed, to resolve questions regarding their donations or to update expired credit cards for sustaining members.
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Support the Membership Associate in maintaining donor database integrity by accurately updating donor records with information received from donors and the caging vendor and assisting with data clean-up projects.
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Assist with the gift acknowledgment and stewardship program by helping ensure business requirements are met, member distributions are sent promptly, and inquiries are answered.
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Refresh membership donation pages, thank-you letters, websites, flyers, brochures, signage, and other collateral to strengthen membership communications.
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Develop a portfolio of AFT-branded merchandise and swag for members.
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Provide administrative support to the Director and the division by coordinating partner meetings, managing vendor relations, processing invoices, and supporting request-for-proposal processes.
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Assist with other membership initiatives, including preparing Workplace Giving applications; overseeing the telemarketing campaign; helping develop membership program collateral; and supporting staff recruitment efforts and communications, among other tasks.
This is not intended to be an all-inclusive list of job responsibilities. Management reserves the right to revise the job or to assign additional or different duties as needed.