Communications and Enrollment Associate

Located in the San Francisco Bay Area, Crystal Springs Uplands School is a 6-12 co-educational, independent day school located on two distinct campuses in Hillsborough and Belmont, CA with 125 employees. Our deeply connected culture and community celebrates scholarship, strives for balance, and fosters inclusion. The Professional Adult Community (PAC) is an experienced, collaborative group of employees who are committed to the mission and core values of the school. Crystal is full of kind, curious learners (adults and students alike) who are passionate about the school’s mission of transformative teaching and meaningful connections. We are committed to the work required to create more equitable systems and foster inclusive environments so that all members of our community can thrive together.  

MISSION STATEMENT

Through transformative teaching and meaningful connections, we empower kind, curious learners to thrive together.

CORE VALUES

• We Celebrate Scholarship - The foundation of Crystal is academic excellence.
• We Seek Growth Challenges - Our culture says try it.
• We Foster Kindness & Inclusion - Crystal is a caring and diverse community.
• We Strive for Balance - A holistic approach to well-being is integral to our mission.
• We Engage with Enthusiasm - With unbounded spirit, we give our best effort every day and pay it forward to our community.
• We Lead with Humility - Being grateful and open-minded, we pursue lifelong learning.

The ideal candidate will have experience working in dynamic settings serving multiple constituents. A successful candidate in this position will:

• Share a commitment to upholding Crystal’s core values and working in an inclusive school environment
• Work collaboratively with colleagues and engage effectively with all constituents
• Bring robust organizational, technological, and communication skills 

JOB SUMMARY

Crystal seeks a full-time exempt (1.0 FTE, 12-month) Communications and Enrollment Associate (CEA). The Communications and Enrollment Associate role plays a critical part in shaping how the school is perceived by prospective families, alumni, and the wider community through creative digital content, polished communications, and mission-aligned events. The CEA will act as a cross-functional team member who supports Crystal’s Advancement Teams (Enrollment Management and Affordability, Development, and Marketing/Communications). 

Key Job Competencies

• Critical Thinking/Problem Solving: Uses data to identify a problem. Develops new insights and formulates creative solutions, considering the impact and implications of recommendations in the context of overall vision, goals, and objectives. 
• Project Management: Ability to lead and execute complex projects to achieve goal attainment by prioritizing activities, assigning responsibilities in accordance with capabilities, monitoring progress, and evaluating impact.
• Communication: Exceptional ability to articulate thoughts and express ideas effectively using oral, written, visual, and non-verbal communication skills, as well as deep listening skills to gain understanding.
• Cultural Competence: Possesses and applies the skills, values, and principles that acknowledge, respect, contribute to, and work effectively across cultural differences. Recognizes the unique value, perspectives, strengths, and challenges of every person who comes to the Crystal community.  
• Quality Results: Ensures high-quality results on projects/tasks, meets deadlines, and attends to details. Understands the importance of quality and results.
• Collaboration: The interpersonal and intrapersonal qualities one will leverage to collectively solve a problem or make progress toward a common goal. The ability to work with others to complete a project or task, or develop ideas or processes. Understands the importance of collaboration in service to increase productivity
• Relationship Management: Positively collaborates and builds/maintains authentic and trusting relationships. Modifies and/or tailors approach to meet individual/group needs.
• Innovation: Actively seeks and considers others’ perspectives. Brings enthusiasm to the process.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Marketing & Communications

• Curate and manage a dynamic and authentic presence across the school’s digital platforms, including website, social media, alumni Facebook groups, and LinkedIn
• Design engaging graphics and execute short videos for admission, alumni, and advancement campaigns using tools like Adobe Creative Suite, Canva, and iMovie
• Draft, proofread, and distribute communications, including newsletters, social media posts, alumni spotlights, and admission announcements
• Develop and maintain a digital content calendar in coordination with each team to ensure strategic messaging alignment

Institutional Engagement & Storytelling

• Collaborate with Crystal constituents (students, parents, alumni, PAC) to gather updates, quotes, photography, and profiles for use in social media, e-newsletters, print materials, and campaign storytelling
• Coordinate timelines for story publication to align with school milestones and advancement events (e.g., Crystal Fund launch, Admission events, Reunion, etc.)
• Support the launch and management of a digital alumni networking initiative to enhance post-college connections and engagement

Enrollment Communications & Event Support

• Assist in executing the school’s admission communications strategy across email, social, print, and web platforms
• Support the production of admission marketing materials such as branded brochures, event programs, and signage
• Provide logistical and creative support for admissions events such as Open Houses, virtual information sessions, admitted family events, and interviews, including some evenings and weekends.
• Coordinate with catering vendors, internal teams, and campus facilities and operations for seamless execution of enrollment and advancement events, including some evenings and weekends.

Data & Analytics

• Track social media and email marketing metrics to evaluate audience engagement and refine content strategy
• Partner with colleagues to pull reports and assess effectiveness of outreach campaigns (e.g., event attendance, email open rates)
• Assist in maintaining and organizing alumni and prospective family data within CRM or database platforms

Travel Required

• Light travel between the Middle School and Upper School campuses, as needed

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Education and Experience

• Bachelor’s degree in marketing, communications, journalism, education, or a related field
• 1–3 years of experience in communications, marketing, admission, or advancement, ideally in an independent school or nonprofit setting
• Excellent interpersonal, written, and visual communication skills
• Proven ability to work collaboratively across departments and with external partners
• Strong organizational skills, ability to manage deadlines, and high attention to detail
• Technology skills using Canva, Google Workspace, Mailchimp/Constant Contact, photo editing tools, and basic graphic design and video editing software

Preferred Education and Experience

• Independent school experience
• Admissions and Enrollment Management experience

Work Environment and Physical Demands

• Able to work in a dynamic environment dealing with a wide variety of challenges, deadlines, and a varied and diverse array of contacts
• Able to lift up to 20 pounds
• Able to climb stairs
• May work at a desk and computer for extended periods

Affirmative Action/EEO Statement

Crystal Springs Uplands School provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  

Salary and Benefits

This is a regular, exempt, full-time (40 hours/week), benefits-eligible, 12-month administrative staff position. The annual salary for this position is within the range of $65,000 - $80,000 and will be based on work experience and education.

The recruitment period will remain open until sufficient resumes have been received and may close at any time a sufficient pool of highly qualified candidates has been established. First consideration will be given to individuals who apply between  May 20 - May 27, 2025.   Second consideration will be given to individuals who apply between May 28, 2025 through June 4, 2025. The ideal start date for this position is July 1, 2025.