MARKETING MANAGER

Who are we?

Well, for starters, we're the leading provider of custom orthotics in the world. We're a family-run business with an unparalleled made-in-the-U.S.A. product, and we are setting the stage for another successful 73 years in business.

We're a dynamic wellness company poised on an exciting growth precipice, with an ever-expanding network of chiropractors, physical therapists, and other passionate medical professionals who look to us to ensure their patients are receiving the best orthotics and living pain-free, healthy lives.

Position Overview:

We are seeking an experienced Marketing Manager (Print/Traditional) to join our impactful marketing team. Please note, this is an on-site role. Our Marketing Manager will take ownership of all Foot Levelers’ traditional marketing efforts and materials – including flyers, posters, product packaging, tradeshow collateral, and kiosk & tech branding. This is a fantastic opportunity to grow your career while growing a cross-functional, high-impact team!

Key Responsibilities:

• Team Management:
  • Leading and mentoring a team of marketing professionals.
  • Manage and coordinate projects, develop timetables, and monitor approvals to ensure that all deadlines are met.
  • Organizing team meetings to discuss campaign strategies, progress updates, and address challenges. Work with the Marketing team to brainstorm and implement impactful concepts for marketing and promotional materials.
  • Work collaboratively with a diverse on-site and remote-based team to manage cross-organizational, integrated marketing strategies.
  • Coordinate all marketing projects with production and vendors to ensure the timely production of print collateral (flyers, posters, office displays, promo materials, tradeshow collateral, paid traditional media, and custom marketing for our doctors).

• Strategy Development and Implementation:
  • Creating and executing comprehensive marketing plans aligned with the company's vision and goals.
  • Developing lead generation and customer retention strategies to align with company goals.
  • Monitor and course-correct the planned implementation of various marketing activities and processes across all traditional channels.
  • Planning and executing the content calendar.
• Brand Management:
  • Maintaining a consistent brand image across all marketing channels.
  • Overseeing brand messaging and positioning.
  • Developing brand guidelines and ensuring adherence.
  • Review and/or edit existing promotional materials for effectiveness and adherence to brand guidelines; ensure print content is fresh, relevant, and current.
• Marketing Analytics and Reporting:
  • Tracking marketing campaign performance and analyzing data to identify trends and areas for improvement.
  • Presenting insights and recommendations to leadership based on data analysis.

Qualifications:

• 3+ years of relevant experience in a marketing ownership role – demonstrated understanding of traditional marketing channels and experience managing day-to-day operations within a similar environment.
• Exceptional communication skills. You understand the “big picture” and can operate (and delegate) accordingly.
• Resourceful and diligent with a keen eye for details. You understand the importance of brand consistency and voice, as conveyed across all channels.
• Commitment to quality and results. Your professional experience speaks to your commitment to producing only the highest quality, compelling content that aligns with overarching business objectives.
• Experience in CPG marketing, B2B or B2C, is strongly preferred.

Core Values:

• Positive Attitude: Approach challenges with optimism and a can-do spirit.
• Execution: Ability to roll up the sleeves and get it done.
• Commitment to the Customer: Dedication to understanding and meeting customer needs.
• Pursuit of Excellence: Strive for the highest standards in all tasks and projects.
• Tenacity: Demonstrate persistence and determination in achieving goals.