Social Media Specialist

POSITION SUMMARY:

The Hospice of Baton Rouge is seeking a compassionate and skilled Social Media Specialist to join our dedicated team. The Social Media Specialist will be responsible for developing, implementing, and managing social media strategies that enhance visibility and support the mission of The Hospice of Baton Rouge and its affiliated programs. This role oversees content creation, platform management, optimization, and analytics while collaborating with internal teams to ensure cohesive messaging across all digital channels.

JOB FUNCTIONS:

• Develop and execute social media strategies that align with organizational marketing goals. 

• Manage and maintain official social media platforms (Facebook, Instagram, TikTok, YouTube, etc.). 

• Create, schedule, and oversee engaging content for social channels and donor communications. 

• Support fundraising and event teams with digital marketing campaigns, event promotions, and donor relations messaging. 

• Design and distribute community newsletters, donor e-blasts, and internal communications. 

• Assist marketing team members with collateral design including rack cards, flyers, and educational presentations. 

• Monitor community engagement and respond to inquiries in a timely, professional manner. 

• Stay current on emerging social media trends, tools, and best practices. 

• Maintain and update content calendars for all programs and initiatives. 

• Track, analyze, and report on social media performance metrics to measure effectiveness and guide future strategy. 

• Ensure all content aligns with brand standards and messaging guidelines. 

• All other duties as assigned by supervisor or CEO.

Education:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field required.

Work Experience:

• Minimum 2 years of professional experience in social media, digital marketing, or content creation.

• Experience with donor communications and event promotion preferred.

• Familiarity with hospice, palliative care, or grief support services preferred.

Special Skills:

• Proficiency with social media platforms (Instagram, Facebook, TikTok, YouTube).

• Strong skills in Canva and Mailchimp.

• Demonstrated ability to plan and manage content calendars.

• Excellent written and verbal communication skills.

• Proven experience creating and implementing content strategies.

• Strong analytical skills to evaluate social media performance and optimize campaigns.

• Ability to work independently and manage multiple priorities.

• Highly organized, detail-oriented, and forward-thinking.

• Strategic thinker with ability to connect big-picture goals to tactical execution.

Other Requirements:

• Must demonstrate creativity, adaptability, and professionalism when engaging with the community and donors.

• Installation of company communication application on cellular device.