Job Title: Digital Marketing Manager
Department: Sales + Marketing
Reports To: Director of Sales + Marketing
Prepared By: Sierra at Tahoe
Prepared Date: 10/2025
FLSA Status: Exempt
Pay Status: Salary, 10-Month
YR Status: FTYR
Benefit Status: Eligible (Medical/Vision/Dental/401k)
Pay Rate: Starting at $70,500/Annual DOE
SUMMARY
Sierra-at-Tahoe is looking for someone with experience in maintaining enterprise-grade web platforms via WordPress who has a passion for skiing and snowboarding. You’d be the gatekeeper to all things digital for Sierra-at-Tahoe’s marketing department, blending strategic thinking with hands-on execution. You’d collaborate cross-functionally to deliver timely, relevant content across email, app, web, SMS, digital advertising and chatbot channels—using guest insights and performance data to continuously improve the digital journey.
If it sounds like an awesome job, that’s because it is. You’d get to work with an amazing group of like-minded and talented people at a resort that is heavily investing in marketing technologies. Bonus: your office is slopeside and you get to ski/ride for free.
So, keep reading. If you’ve got what it takes, we’d really like for you to apply!
RESPONSIBILITIES – Other duties may be assigned
Website
· Manage development and maintenance of sierraattahoe.com via WordPress, including page design, writing copy and optimizing navigation, graphics and multimedia within the site
· Maintain content to ensure accuracy and consistency with the resort’s brand guide and strategic goals
· Responsible for ongoing site development, including implementation of new/updated functions and features
· Ensure website meets compliance standards: ADA, GDPR and California Laws
· Optimize the e-commerce site for an intuitive and user-friendly experience that yields measurable improvements in conversion and revenue
SEO/AIO
· Develop and execute a comprehensive SEO strategy in collaboration with content, business unit, product and e-commerce teams in alignment with marketing and business goals
· Integrate AI-driven tools and methodologies into SEO workflows to enhance content creation, keyword research and performance analysis
· Conduct comprehensive keyword research to identify high-potential, non-branded search terms relevant to our target audience and business objectives; analyze search volume, competition, and user intent to prioritize opportunities
Email Marketing & CRM
· Lead Sierra’s email marketing, including strategy, content planning, calendar, design, segmentation and list management, deployment and scheduling, tracking, testing and reporting
· Build new multi-platform journeys (email, SMS, push notifications) aligned with retention and product, managing strategy, planning, segmentation, triggers, dynamic content, deployment, tracking, testing and reporting
· Develop and implement A/B testing strategies to optimize campaign performance
· Analyze guest behavior, demographics and product usage to extract insights and refine communications
· Optimize lifecycle marketing, renewal, and retention efforts for lapsed guest journeys
Online Advertising
· Work with the Director of Sales and Marketing, as well as Sierra’s media agency, to develop and execute the resort’s digital advertising campaigns across display networks and search engines
Analytics
· Report on and analyze web analytics to gain actionable, real-time data and insights across multiple channels and devices that will help improve the effectiveness of online marketing campaigns and maximize ROI
· Track, analyze and report on SEO performance using tools like Google Search Console, GA4, SEMrush and AI analytics platforms
· Analyze and report on CRM performance via Inntopia and Acoustic
Other Duties
· Project management via Wrike
· Assist with other marketing activities, promotions, and sales efforts as needed
· Project manage other collateral/signage needs as necessary
· May job-share in other areas or the Resort based on variable business operating schedules to support the efficient and effective flow and continuity necessary to support guest service distributed
IDEAL CANDIDATE
· Exceptional attention to detail
· Ability to provide clear and actionable SEO guidance to the communications team
· Analytical mindset with experience in data visualization and reporting
· Excellent communication and project management skills
· Working knowledge of Adobe Creative Suite
· Working knowledge of basic HTML and CSS
· Email platform and lifecycle marketing experience, ideally with Acoustic and Inntopia
· Strong written and verbal communication skills and ability to think conceptually, strategically and creatively
· Self-directed. Able to create plans, execute and achieve results with little specific direction
· Familiarity with web analytics systems and Google Tag Manager
· Ability to use Google Data Studio, SQL and Excel to create pivot tables, graphs, and charts
· Familiarity with online media, search and e-commerce platforms
· Experience with Content Management Systems
· Experience managing a budget
BONUS IF YOU…
· Love to ski or snowboard
· Have graphic design experience
EDUCATION and/or EXPERIENCE -
· Bachelor's degree (B.A./B.S.) from four-year college or university; and two-four years of interactive marketing experience.
For a full job description, please email hr@sierraattahoe.com
