Marketing and Event Specialist

The Marketing & Events Specialist is responsible for planning and executing corporate marketing events, tradeshows, webinars, and customer engagement initiatives while managing Westfalia’s social media presence. This role collaborates across departments to enhance brand visibility, support business growth, and ensure successful event execution. The position requires a detail-oriented, creative, and highly organized individual with strong communication skills and a strategic mindset.

Job Functions:

• Plan, coordinate, and manage logistics for corporate tradeshows, conferences, and customer-facing events.
• Organize associated VIP events, handle hotel bookings, maintain event calendars, and oversee vendor relationships.
• Support webinar and virtual event production, including registration coordination and follow-up communication.
• Execute pre-, during-, and post-event campaigns, leveraging social media and digital platforms.
• Manage and post content on corporate social media accounts, with a focus on LinkedIn and relevant industry groups.
• Use available resources to track event metrics and ROI, maintaining budget controls and documentation.
• Source and procure promotional merchandise and branded materials.
• Collaborate with Sales and Marketing to target strategic accounts for events and demos.
• Capture on-site content in partnership with Digital Content Producer for future marketing use.
• Maintain accurate CRM event data and assist in lead follow-up coordination.

Required Skills and Abilities:

• Strong project management and organizational skills.
• Excellent written and verbal communication abilities, including editing and proofreading.
• Ability to manage multiple deadlines, shifting priorities, and event timelines.
• Proficiency in social media platforms and engagement best practices.
• Familiarity with event software, virtual platforms, and CRM systems (Microsoft Dynamics preferred).
• Competency in Microsoft Office 365; basic Adobe Creative Suite or graphic tools preferred.
• Initiative, creativity, and an ability to work both independently and within cross-functional teams.
• Must be fit for air travel and have valid driver's license.

Experience/Education:

• Bachelor’s degree in marketing, Communications, Business or a related field, or equivalent professional experience.
• 3+ years of experience in marketing with hands-on event planning experience.
• Demonstrated experience managing corporate social media and marketing content.
• Experience with CRM systems, website content management, and event registration platforms preferred.

Location Requirements:

Must live in one of the following states to be considered: AR, CA, CO, DE, FL, GA, IA, ID, IL, IN, KS, KY, MA, MD, ME, MI, MS, NC, NE, NH, NJ, OH, OK, PA, SC, SD, UT, VA, VT, WI.

Why Work for Westfalia Technologies, Inc.?  
Our culture can be defined as one of progression and flexibility. Over the years, we have learned it is not only about pay or job title, but more importantly, the relationships and benefits that keep our employees happy and engaged! 

• Competitive Salary 
• Medical, Dental, and Vision Coverage 
• 401K and match options  
• Educational Assistance Reimbursement  
• Wellness Program 
• Healthy Living Reimbursement 
• Paid Parental Leave  
• And more!  

Check out our Careers page for more information regarding our culture and additional benefits at https://www.westfaliausa.com/company/careers!  

Westfalia Technologies, Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.