The Product Line Manager is a key leader within the marketing team, responsible for owning and driving strategy, execution, and performance across assigned product lines. This role will manage Meals, Proteins, and sides. The Product Line Manager serves as the strategic owner of their product lines, shaping their growth trajectory, building compelling sales enablement stories, managing the product lifecycle, guiding successful product launches, and leading and conducting internal and market/competitive analyses.
This individual will partner closely with Culinary, Sales, and Commercialization teams to identify opportunities, design customer-facing sell stories, and deliver impactful go-to-market strategies. They will leverage internal and external data to not only track performance but also uncover insights that answer the “what” and “why” behind business trends. With support from the Sales & Marketing Analyst, the Product Line Manager is expected to be highly hands-on with data and lead the strategic decision-making for their product line.
Product Line Ownership
- Manage the end-to-end strategy and performance of assigned product lines, ensuring alignment to company growth objectives.
- Drive portfolio planning, including assortment tracking, lifecycle management, and optimization of core, innovation, and seasonal/limited-time offerings.
Innovation & Launch Leadership
- Own the innovation pipeline for assigned product lines, partnering with Culinary, Sales, and Commercialization to identify white space and develop concepts from insight to launch.
- Develop launch strategies that account for seasonal and regional dynamics, including LTO calendars for soups and demand-driven variations for other product lines.
- Build compelling sales enablement tools and sell stories to support the Sales team in driving adoption and customer wins.
Insights & Data Analytics
- Analyze business performance (sales, margin, velocity, market share) to identify drivers and recommend strategies.
- Go beyond reporting—interpret data to uncover the “what” and “why” behind business results.
- Collaborate with the Sales & Marketing Analyst for additional data mining, while remaining accountable for full analysis and strategic implications.
Cross-Functional Leadership
- Act as the internal subject matter expert for assigned product lines, driving strategy through market insights, competitive intelligence, and culinary trends.
- Partner across teams to ensure alignment on strategy, execution, and business priorities.
Commercial Strategy & Enablement
- Lead product line pricing strategy to balance growth and profitability.
- Partners with Sales and Marketing to create customer-facing messaging, launch assets, and training that enable commercial success.
Skills & Qualifications
- Bachelor’s degree in marketing, Business, or related field.
- 5–7 years of experience in product line management, brand management, or strategic marketing.
- Strong understanding of food industry trends and customer needs; CPG or foodservice experience preferred.
- Skilled in leveraging data and insights to shape strategy and storytelling.
- Proven ability to manage complex cross-functional projects from concept to execution.
- Excellent communication and presentation skills with senior stakeholders.
Working Conditions
- Remote position.
- Less than 10% of travel expected for events or meetings.
