Social Media & Digital Marketing Manager

Position Summary:

 At NFTE, we lead with purpose. Our team embodies NFTE’s commitment to the future of work, education, and economic mobility. Our culture values accountability, entrepreneurial thinking, equity, collaboration, and thought leadership.

 We’re looking for a modern-day visual storyteller who values these things, too, and who excels in creating viral social media content and engaging email marketing campaigns. The ideal candidate is skilled in digital advertising and marketing automations, effortlessly crafting video shorts and interactive posts that drive engagement. They use digital media to guide audiences through the organizational experience, from drip campaign emails and social media follows to blog posts and Google ads.

Responsibilities include creating innovative social media content and engaging email campaigns, developing video shorts and interactive posts, utilizing digital advertising and marketing automations, and guiding audiences through the organizational experience.

Candidates must live in the Northeastern United States, preferably Massachusetts, New York, Connecticut, or New Hampshire. This position reports to the Senior Manager, and the team reports to the National Director of Communications.

Responsibilities: 

Content Creation and Management:

• Create and manage engaging social media content and monthly email campaigns, including newsletters.
• Collaborate with departments to develop social media content and email campaigns.
• Align organizational needs with a digital marketing strategy and action plan.
• Work with departments to tell authentic stories and provide relevant marketing data.
• Develop video shorts, interactive posts, and eye-catching ads to drive engagement.
• Build social media templates and maintain a repository of videos, images, and brand templates.

Marketing Strategy and Execution:

• Develop and maintain the annual editorial and marketing calendar.
• Utilize email funnels, drip campaigns, scheduled posts, blog posts, and automations to guide the customer journey.
• Advertise effectively on YouTube, LinkedIn, Instagram, TikTok, Google, and Facebook.
• Manage the advertising budget and track campaign effectiveness.

Stakeholder Engagement:

• Nurture stakeholder connections through social media and email campaigns.
• Create annual outreach to encourage Facebook and Instagram fundraising campaigns.

Track key metrics to improve strategies, evaluate channels, and increase market reach by recruiting, retaining, and reclaiming followers and email users.

Qualifications:

• Bachelor’s degree in digital marketing, communications, or related field.
• Proficient in Adobe Premier, Photoshop, Canva, CapCut, Envato, and similar multimedia editing software.
• Expert in using Act-On or similar tools for email marketing and automation, including drip campaigns.
• 3+ years as an advanced user of YouTube, LinkedIn, Instagram, TikTok, Google Ads, ChatGPT, and Facebook.
• 3+ years of experience in social media management, including audience growth, content creation, scheduling, and analytics.
• 3+ years in digital content marketing and advertising, including SEO, paid advertising, and display campaigns.
• 3+ years of experience working in a small, remote team environment is preferred.
• Strong interdepartmental collaboration skills for developing social media and email campaigns, including e-newsletters.
• Excellent writing and communication skills (writing samples requested).
• Skilled in graphic design for social media assets (samples requested).
• Self-starter with multitasking and workflow management abilities.
• Effective communicator with team and stakeholders, able to ask questions and seek support as needed.
• Proficient in using metrics to enhance storytelling and marketing reach.
• Experience with social media fundraising campaigns is a plus. 

Seeking Candidates Who:

• Are bold, strategic, and challenge conventional thinking.
• Align efforts with organizational goals.
• Reimagine possibilities through creativity and entrepreneurial thinking.
• Leverage innovation and resourcefulness.
• Empower stakeholders and inspire educational practices.
• Encourage support, feedback, diverse perspectives and champion equity and respect.
• Take responsibility and foster accountability.
• Demonstrate transparency, honesty, and empower colleagues.
• Value our Entrepreneurial Mindset Index: Comfort with Risk, Communication & Collaboration, Creativity & Innovation, Critical Thinking & Problem Solving, Flexibility & Adaptability, Future Orientation, Initiative & Self-reliance, and Opportunity Recognition.

Working Environment:

• Passionate team committed to an exciting, dynamic mission
• The position will travel as necessary, locally and regionally, and potentially nationally
• Relocation assistance is not available for this role
• This position will work remotely, from a home office

Why our employees love working at NFTE:

• Internationally recognized educational nonprofit committed to a dynamic mission
• Competitive salary with a total rewards suite of outstanding competitive benefits, including:
  • NFTE sponsored Comprehensive Health Insurance
  • Dental, Vision, and Life Insurance (fully paid by NFTE)
  • 403(B) Retirement Savings Plan with generous company match
  • Generous PTO (extensive vacation/holidays/personal time; paid sick time)
  • Summer Fridays, Flex Time, Paid Family Leave (up to 6 weeks), Short and Long term Disability, and “NFTE Time” (additional paid holiday break between Christmas and New Year’s Day)
  • Flexible Savings Account (FSA): Pre-tax savings for expenses not covered by plan
  • Dependent Care Account (DCA): Pre-tax savings for childcare services
  • Transportation Savings Account (TSA): Pre-tax savings (transit/parking services) 
  • Tuition Reimbursement Program
• Professional development support through learning opportunities (internal workshops, external conferences, and organizational projects)
• Merit-driven recognition and performance management programs
• Employee Referral Program
• Telecommuting (via remote work from home options)

About NFTE
Network for Teaching Entrepreneurship (NFTE) is a global nonprofit bringing high-quality entrepreneurship education to under-resourced communities. Each year, we reach more than 70,000 students in 28 U.S. states and 32 countries worldwide, and to date, have educated over one million learners through school, college, and community programs. Our mission is to bring the power of entrepreneurship education to learners, educators, and decision-makers so all young people can own their futures. Learn more at www.nfte.com.

Our Values
At NFTE, we lead with purpose—being bold in our aspirations, strategic in our actions, and relentless in pursuing equitable opportunity for all learners. Our core values—owning the outcome, reimagining possibilities, championing equity, building together, winning together, and driving the dialogue—guide everything we do. We strive to advance equity, create innovative solutions, and achieve shared success, ensuring all young people can own their futures.