Digital & Social Media Specialist

Digital & Social Media Specialist

With a 50+ year history of growth and leadership in the machine tool industry, Yamazen has consistently delivered the highest quality products and services to our customers and career growth opportunities to our employees.  We have a passion for hiring great people and celebrating their successes. 

Yamazen Inc. is an importer and distributor of quality CNC manufacturing machinery, tooling, and automation systems. We service manufacturers in automotive, medical, oil, construction, aerospace, and I.T. markets.  We have 16 U.S. offices serving markets throughout the country and have experienced significant growth through territory and market expansion.

Opportunity:

We are seeking a creative, data-driven Digital & Social Media Specialist with a strong expertise in TikTok and a keen eye on evolving video and social trends.  In this role, you will be responsible for developing and executing innovative social media strategies that boost brand awareness, drive engagement, and foster industry specific growth. You will manage our social media presence across multiple platforms, with a special focus on TikTok, and ensure our content stays ahead of the curve in a fast-paced digital landscape.

Responsibilities:

• Develop and implement comprehensive social media strategies that align with our brand goals.
• Design and manage creative, trend-forward campaigns primarily on TikTok, while integrating efforts across platforms such as Instagram, Facebook, YouTube, and Twitter.
• Create, curate, and schedule engaging multimedia content including short-form videos, graphics, and interactive posts.
• Collaborate with the creative team to produce high-quality videos and visual content tailored to current trends and platform algorithms.
• Experiment with emerging formats and techniques to drive viral engagement.
• Monitor the latest digital trends, especially within the TikTok ecosystem, and rapidly incorporate new ideas into the content strategy.
• Utilize competitive analysis and social listening tools to identify opportunities for innovation and improvement.
• Track, analyze, and report on social media performance metrics using analytics tools to guide strategy adjustments.
• Optimize content and campaigns based on insights to maximize reach, engagement, and conversion.
• Test different approaches and leverage data-driven decision-making to continually enhance the social media presence.
• Actively engage with our online community by responding to comments, messages, and mentions to build brand loyalty.
• Foster relationships with influencers and digital communities to enhance our social footprint.
• Work closely with marketing, product, and communications teams to ensure a unified brand voice and messaging.
• Assist in the planning and execution of integrated marketing campaigns that span across multiple channels.

Qualifications:

• Bachelor’s degree in Marketing , Communications, Digital Media, Broadcast Journalism, Videography, or a related field.
• 1-3 years of experience in social media management, digital marketing, or content creation, with a proven track record on TikTok and other social media platforms.
• Extensive knowledge of TikTok’s platform, trends, algorithms, and advertising options.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Canva, Adobe Express, Premiere Pro or similar tools) and familiarity with graphic design tools.
• Strong understanding of social media analytics tools (e.g., TikTok Analytics, Google Analytics, Sprout Social) and a data-driven approach to content optimization.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate original ideas that resonate with diverse audiences.
• Detail-oriented with strong project management and multitasking skills.
• Ability to thrive in a fast-paced, ever-changing digital environment.
• Experience with influencer marketing and digital partnerships.
• Familiarity with SEO best practices and content marketing strategies.
• Background in online customer engagement.
• Experience with Excel
• Experience in Industrial or Manufacturing Environment

Join us and be a key driver in shaping the digital narrative of our brand by leveraging your expertise in TikTok and social media trends. We look forward to seeing how you can bring your creativity and strategic insight to our team!

Compensation and Benefits:

Range: $23.08 - $28.85

In return for quality results, Yamazen Inc. provides a competitive compensation package including salary and semi-annual bonus opportunities. Employee benefits include company paid medical, dental, vision, short- & long-term disability and life insurance within the first 60 days, 401K with company match, and more!

Time off:  Vacation / Personal sick days / Company paid holidays

Misc:  Flexible work hours, Bi-weekly catered lunches, New car discount program, Employee Assistance Program.

No phone calls please.

Yamazen is an equal opportunity employment company. All applicants are considered regardless of age, race, sex, color, national origin, religion, marital or veteran status, sexual orientation or any other protected status.