Manager of Practice Development, Highwoods

SUMMARY

The Manager of Practice Development develops and oversees the execution of the organization’s marketing and practice development strategies, including initiatives focused on growth, patient access, and patient/physician/staff experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Includes the following:

• Oversees projects from conception through completion. Develops project plans, obtains physician and administrative buy-in, assigns and manages tasks, leads implementation, and tracks key performance indicators to demonstrate success
• Directs HMA’s marketing, advertising, and media/public relations efforts, including website content creation, digital advertising, marketing collateral creation, and in-office signage
• Serves as the product manager for our Patient Intake System and associated products
• Serves as the product manager for our web-based scheduling platform
• Leads and advances HMA’s participation in various community activities that highlight the organization’s commitment to the communities served
• Works directly with clinic management and members of the Senior Leadership Team to understand needs and objectives and provide recommended solutions
• Contributes to business cases to evaluate new technology, workflows, staffing models, services etc. that will advance our strategic plan
• Documents best practices and ensures all deliverables are organized and archived for future reference
• Other duties may be assigned

SUPERVISORY RESPONSIBILITES

• This position will supervise the Marketing Coordinator and the Physician Relations Coordinator

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree required
• A minimum of 5 years of comparable work experience in health administration, practice development, or healthcare marketing
• Master’s degree preferred
• Prior management experience is a plus

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong organizational, analytical and time management skills
• Ability to prioritize and manage multiple tasks to completion within pre-determined timeframes
• Must be able to independently manage time to ensure all projects are on track and all tasks are complete
• Ability to lead and/or provide insight to cross-departmental teams with members from all levels of the organization
• Strong written and verbal interpersonal and communication skills
• Ability to establish and maintain effective working relationships at all levels in the organization.
• Ability to manipulate, interpret and identify trends / opportunity in data
• Ability to independently analyze and resolve complex problems. Detail-oriented.
• Command of Excel, Word and PowerPoint required

PHYSICAL DEMANDS

• Physical guidelines include ability to stand/walk up to eight hours/day; stoop, bend, twist and lift up to 15lbs. Frequent typing, computer work and filing required.
• Frequent typing, and computer work required
• Based at an office location with potential to travel to multiple clinics and hospitals 40%-50% of the time

WORK ENVIRONMENT

• While in the office environment-limited to no exposure to communicable diseases. 
• The normal routine involves no exposure to blood-borne pathogens or contaminated body fluids.
• While in the clinical setting – potential exposure to blood-borne pathogens, communicable diseases, and other conditions common to a clinical environment.