Marketing Communications Manager

Reporting to the President, Communications Manager develops and implements communication strategies to promote an organization's brand, products, services, and mission. They manage both internal and external communications, create content, and ensure consistent messaging across all platforms. Key responsibilities include crafting press releases, managing social media, building media relationships, and handling crisis communication

Essential Duties and Responsibilities of the position:

• Strategic Planning: Develop and execute comprehensive communication strategies that align with the organization's overall goals and values.
• Brand Consistency: Ensure consistent brand messaging and voice across all communication channels.
• Content Creation: Oversee the creation and distribution of compelling content for various platforms.
• Reputation Management: Protect and enhance the organization's reputation, especially during times of crisis.
• Stakeholder Relationship Management: Build and maintain positive relationships with various internal and external stakeholders.
• Measurement and Analysis: Monitor, analyze, and report on the effectiveness of communication efforts.

Internal Communications Responsibilties:

• Employee Engagement: Develop and implement strategies to keep employees informed, engaged, and aligned with company goals.
• Change Management: Communicate organizational changes effectively to minimize disruption and foster understanding.
• Internal Channels: Manage internal communication channels such as intranets, newsletters, company-wide emails, town halls, and internal social media platforms.
• Leadership Communication: Support senior leadership in crafting and delivering messages to employees.
• Culture Building: Contribute to fostering a positive and cohesive company culture through communication.
• Feedback Mechanisms: Establish channels for employee feedback and address concerns

External Communication Responsibilities:

• Media Relations: Manage relationships with media outlets, journalists, and influencers; handle media inquiries, arrange interviews, and prepare spokespersons.
• Public Relations (PR): Develop and execute PR campaigns, write and distribute press releases, and secure positive media coverage.
• Crisis Communication: Develop and implement crisis communication plans, serving as a key point of contact during reputation-threatening situations.
• Digital Communication: Manage the organization's website, social media accounts, and other digital platforms, ensuring engaging and up-to-date content.
• Content Marketing: Create and oversee the production of external content like blog posts, articles, case studies, and reports.
• Events and Partnerships: Coordinate and manage corporate events, conferences, and speaking engagements, and foster relationships with external partners.
• Community Relations: Engage with community organizations and manage local outreach efforts.

Skills / Knowledge / Experience / Education needed to perform the job successfully:

• Mandarin speaker is a must 
• BA, BS, in communications, journalism, public relations, or a related field.
• 5+ years of experience in communications, journalism, public relations, or a related field.
• Excellent communication skills: strong verbal, written and digital communication skills are essential
• Strategic Thinking: Ability to develop and implement effective communication strategies.
• Writing & Editing: Proficiency in writing and editing various communication materials.
• Media Relations: Experience building and maintaining relationships with media contacts.
• Digital Marketing: Knowledge of social media management, website content management, and other digital communication tools.
• Crisis Management: Ability to handle communication challenges and crises effectively.
• Leadership & Management: Ability to manage and mentor a team of communication professionals.

Work Conditions:

• General home work office environment

• Some travel (weather/transportation/lodging) conditions