Isto Biologics is a growing, 100% biologics-focused company committed to helping patients heal faster by providing a range of advanced solutions to surgeons of varying specialties.
Isto is seeking a full-time Content Marketing Specialist. Working under the direction and guidance of the Marketing Director, the Content Marketing Specialist is responsible for:
1. Content Strategy & Calendar
- Develop and manage a comprehensive content calendar spanning digital channels, campaigns, and events.
- Track and report on content performance metrics to inform continuous improvement.
- Monitor industry trends and competitor activity to identify opportunities for timely and differentiated content.
2. Social Media
- Write and schedule posts for LinkedIn and Instagram to drive engagement and brand awareness.
- Collaborate with internal stakeholders to amplify company updates and leadership perspectives.
- Adapt and repurpose content for multiple formats (e.g., social, blog, email, video snippets).
3. Blog & Website Content
- Write and edit blogs and website copy focused on education, innovation, and company initiatives.
- Ensure web content is optimized for SEO and aligned with marketing campaigns.
- Partner with marketing, clinical, and sales teams to translate technical insights into accessible, compelling content.
4. Email Marketing
- Develop and refine promotional, educational, and nurture email campaigns.
- Manage a recurring company newsletter highlighting relevant product and industry updates.
- Track email performance and recommend data-driven improvements.
5. Graphic Design
- Assist in the creation and updating of marketing collateral such as brochure and sales aids.
- Design and format presentation decks for meetings, trainings, and presentations.
6. Analytics & Optimization
- Analyze performance of digital marketing initiatives (social, email, web) and recommend optimizations.
- Ensure all activities comply with internal regulatory systems and applicable industry standards.
