Position Summary:
The Social Media & Marketing Specialist will develop and manage Paragon Pro Rentals’ marketing initiatives across digital and traditional platforms. This person will be responsible for creating content that showcases our equipment, services and company culture—building awareness, engagement and customer loyalty.
Key Responsibilities:
- Develop and execute a content calendar for social media platforms (Facebook, Instagram, LinkedIn, Youtube, etc.).
- Create high-quality photo, video, and written content that promotes our rental equipment, special offers and company values.
- Manage Customer Gateway Portal that includes equipment/parts profiles listings are accurate and promoted.
- Manage online engagement — respond to comments, messages and customer inquiries.
- Monitor social media insights and track performance metrics to optimize content strategies.
- Assist with website updates, digital ads and email marketing campaigns.
- Assist with the creation and video editing of all training materials.
- Design and distribute flyers, promotional materials and jobsite signage.
- Collaborate with management on local advertising, sponsorships and community outreach events.
- Maintain brand consistency and a professional image across all marketing channels.
Required Skills/Abilities:
- Strong photography and videography skills (including editing for social media).
- Proficiency with tools such as Canva, Adobe Creative Suite, or similar design software.
- Familiarity with social media analytics and advertising (Meta Business Suite, Google Ads, etc.).
- Excellent writing, grammar and communication skills.
- Self-motivated, organized and able to manage multiple priorities independently.
- Knowledge of the construction or equipment rental industry (preferred but not required).
- Valid driver’s license and ability to travel to job sites as required.
