Social Media Specialist

Job Description Summary

The Social Media Specialist is responsible for creating and managing content across all digital platforms, fostering community engagement, and monitoring performance. This position is essential in bringing brand strategy to life through consistent and compelling voice, ensuring alignment across all digital channels. Success in this position requires exception attention to detail, strong communication skills, and a passion for emerging trends and industry innovations.

Essential duties and responsibilities (other duties may be assigned)

• Develop, capture, and create high-quality content and copy that is brand-aligned and platform-specific.
• Collaborate closely with the Social Media Manager to assist with planning and maintaining the Social Media content calendar and live coverage calendar
• Assist with scheduling content and posting live coverage to all ACC’s social media channels. Including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X and Snapchat
• Attend events, entertainment, activations, promotions, and marketing initiatives as assigned to support content capture and live coverage
• Ensure all published content complies with usage rights and copyright laws and/or obtain the necessary permissions for use
• Ensure all published content is accurate, aligns with brand and campaign guidelines, and complies with ACBCI marketing and regulatory standards
• Support with additional tasks and responsibilities as assigned
• Assist as needed with influencer program through research and on property liaison
• Monitor, analyze, and report on key social media metrics to assess performance and optimize future campaigns.
• Maintain advanced knowledge and best practices of emerging and current Social Media platforms including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and Snapchat
• Provide direct engagement and response management to comments across all platforms and maintain a positive community

 Access to sensitive areas and information

As per the ACGC Access Matrix

Signatory ability

None

Education and/or Experience

• Associate’s degree (AA), or equivalent work experience
• 2+ years of professional experience working in social media for a brand or agency
• Advanced understanding of all major platforms (Instagram, TikTok, Facebook, X, YouTube, Snapchat, LinkedIn) and supporting tools (Sprout Social, Meta Business Suite, Canva, etc.)
• Solid understanding of visual storytelling, design principles, and brand consistency.
• Advanced knowledge using both mobile and professional camera equipment.
• Creative, detail-oriented, and highly organized
• Strong communicator and collaborator
• Able to manage multiple projects and meet tight deadlines
• Passionate about social media trends and creating engaging, results-driven content
• Willingness to travel for content production and live coverage as needed

Working Conditions/Physical Demands

To perform this job successfully, the individual must be able to stand, move, and work throughout the office area and properties, including walking up to 1½ miles, climbing stairs, and sitting at a desk/workstation for extended periods. Must be able to lift up to 25 lbs. of equipment and materials on an intermittent basis.
 

The individual must also be comfortable working in a smoke-filled environment and able to respond to the demands of a dynamic casino setting. Work is performed in both office and on-property locations with moderate to high noise levels depending on proximity to gaming areas. Dexterity of hands and fingers is required for use of computers, cameras, and general office equipment.